Updated as of November 11, 2026
“A journey beyond the ordinary”
“Flights on us. Book an expedition voyage with Viking and enjoy included economy flights valued at up to AU$2,800pp.* Discover the world's seventh continent, Antarctica, as you take an unforgettable journey on board a state-of-the-art expedition ship. Hurry, 2027 departures are selling fast. Book now to get up close to the most magnificent scenery on earth. *Exclusions apply. Available until sold”
“Flights on us” leads the copy, followed by an Antarctica expedition promise. The ad says 2027 departures are selling fast and asks travelers to book now, combining an incentive with a time cue.
Copy this: Lead with the cost removed, then name the rare journey it unlocks.