Updated as of November 11, 2026
“Your shoes might be ageing you faster than anything else you wear. For generations, we’ve been told that support, cushioning and structure are the answer. But what if the opposite is true? In this conversation, our co-founder and CEO Galahad Clark explores why so many modern aches and pains start with our feet – and what happens when we let them do what they were designed to do. Got a question”
This video challenges assumptions about cushioning and structure, then introduces a conversation about how feet move. Learn more is appropriate for a message built around reconsidering familiar footwear advice.
Copy this: Use a familiar belief as the opening to a deeper product argument.