Competitive ad intelligence
OpenAI Ads
Science & Tech · AI · B2C · Prosumer · PLG · 786k Facebook followers
Spend intelligence
How hard are they pushing?
What OpenAI is putting behind 3 live channels, each month.
Public ad libraries checked Sep 5
Ads strategy
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OpenAI ad creative
OpenAI Facebook and Instagram Ads
478 in the library · 20 shownOpenAI LinkedIn Ads
233 in the library · 20 shownOpenAI Google Ads
280 in the library · 3 shownSprites analysis of OpenAI's ads
Sprites analysis · updated September 5, 2026
312 of 367 Meta CTAs read Sign Up. 339 of the destinations are the root.
28 partner pages run ChatGPT ads. The longest run is 92 days.
280 of an estimated 40,000 Google creatives were read. Meta is 62% video.
OpenAI advertising snapshot
As of September 5, 2026, OpenAI has 991 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 92 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is video-led for OpenAI at 62% of 478 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
9 creatives launched in the previous seven days, about 2% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 18 landing paths in the sampled creatives, led by /. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
OpenAI partnership ads
37 ads across 28 creator and publisher pages.
OpenAI by channel
Facebook ad examples- Video
- 62%
- Static
- 5%
- Carousel
- 33%
- Launched in 7 days
- 9
Longest-running · 92 days
Your pet, but make it anime. ChatGPT helps turn everyday photos into anime adventures.
- Markets
- FR, DE, IT, US, ES, NL, PT, PL
- Formats
- 142 video, 135 text, 3 image
- Impression bands
- <1k, 1k–2k, 900k–1000k
Search headlines
- ChatGPT : fast answers , anytime - Simplify tasks with ChatGPT Get answers and simplify your daily tasks with ChatGPT . Just ask and ChatGPT can help . Explore what you can do with the world's most popular Al assistant . Try ChatGPT for free . Ask ChatGPT anything . ChatGPT : Al you can trust . Explore ChatGPT Search .www.chatgpt.com/signup
- Create images with ChatGPT - AI image generation for free Imagine it . Style it . Edit it . Whatever image you canwww.chatgpt.com/images
- ChatGPT : Bring ideas to life - Image generation on ChatGPT Try the official ChatGPT and see what Al can do . Available for everyone . Imagine it . Style it . Edit it . Whatever image you can think up , ChatGPT can ... ChatGPT voice with videowww.chatgpt.com/images
- Single Image Ad
- 135
- Video Ad
- 91
- Document Ad
- 4
- LinkedIn Article Ad
- 2
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 233 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
OpenAI ad hooks and headlines
Turn these into your own creative| Channel | Headline | Opening line |
|---|---|---|
| ChatGPT : fast answers , anytime - Simplify tasks with ChatGPT Get answers and simplify your daily tasks with ChatGPT . Just ask and ChatGPT can help . Explore what you can do with the world's most popular Al assistant . Try ChatGPT for free . Ask ChatGPT anything . ChatGPT : Al you can trust . Explore ChatGPT Search . | Use ChatGPT for research Type , talk , & use Al you | |
| Create images with ChatGPT - AI image generation for free Imagine it . Style it . Edit it . Whatever image you can | think up , ChatGPT can generate . Generate Images Create images in ChatGPT | |
| ChatGPT : Bring ideas to life - Image generation on ChatGPT Try the official ChatGPT and see what Al can do . Available for everyone . Imagine it . Style it . Edit it . Whatever image you can think up , ChatGPT can ... ChatGPT voice with video | Voice and video with Al Create images with ChatGPT Get the ChatGPT app Use ChatGPT for research | |
| Meta | Try ChatGPT Work today | Go from scattered inputs to strong output, with ChatGPT Work. |
| Meta | Translate with ChatGPT | Understand the world, one conversation at a time, with ChatGPT. |
| Meta | — | Let me show you how I use ChatGPT as part of my workflow! It helps me research, plan, and learn faster so I can spend mo |
| Meta | Stay organized with ChatGPT | Turn a busy day into your best work with ChatGPT. |
| Meta | — | Just launched today! ChatGPT’s new voice feature is here, making conversations feel faster, easier, and way more natural |
Where OpenAI sends the click
Similar advertisers
How OpenAI advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked September 5, 2026.
Does OpenAI run ads?
Yes. Sprites observed 991 OpenAI ads across Meta, Google, LinkedIn as of September 5, 2026.
Where does OpenAI advertise?
OpenAI was observed advertising on Meta, Google, LinkedIn. The current library includes 478 Meta ads, 280 Google ads and 233 LinkedIn ads.
How many ads does OpenAI run?
Sprites detected 991 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does OpenAI spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; reveal it in the spend intelligence card above.
What is OpenAI's advertising strategy?
As of September 5, 2026, OpenAI has 991 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 92 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of OpenAI ads?
Browse the creative gallery above for current and historical OpenAI ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
Optimize Meta ads with AIThe Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for OpenAI on September 5, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
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