The AI Ads Agent
Built for Performance Marketing
Claude is a general-purpose assistant. Sprites is an AI ads agent that runs Google, Meta, Microsoft, LinkedIn, TikTok and Reddit ads plus SEO on autopilot.
Use it in the Sprites app, or drive it from Claude through Sprites’ official MCP server.
Your accounts stay safe with Sprites
Sprites uses direct, platform-approved API integrations. We are official partners with every platform we integrate with, which means zero risk of account flags, restrictions, or bans.
Why teams switch from DIY Claude setups to Sprites
Most clients come to Sprites after wiring Claude to their ad accounts with DIY MCP connectors. The promise of AI-powered ads management is real — but the connector matters.
DIY connectors trigger fraud detection on Meta and Google. Sprites uses official API integrations that are recognized and approved by every platform — in the app and through its official MCP server.
DIY Claude connectors get 3-4 out of 10 actions wrong. Sprites validates every action before execution — no manual checking needed.
Building your own connectors requires deep API expertise and constant debugging. Sprites has pre-built agents ready from day one, and Claude can drive them through Sprites’ official MCP server.
DIY connectors break when platforms update APIs. Sprites maintains official integrations so your team focuses on growth, not fixes.
Sprites vs Claude: side-by-side
A detailed comparison across setup, marketing intelligence, and scale.
How Sprites replaces your DIY setup
No coding. No DIY connectors. No account risk. Connect and go — in the app, or from Claude.
Connect your accounts
Link your Meta, Google, LinkedIn, or Reddit ad accounts in one click. Official partner integrations keep your accounts safe.
Get insights and recommendations
Purpose-built AI agents analyze your campaigns with marketing-specific knowledge and surface actionable recommendations.
Execute with 100% accuracy
Approve changes or let Sprites handle it. Every action is validated before execution — no more checking after the AI.
Where Sprites fits
Sprites is an AI marketing agent: it reads your Meta, Google and LinkedIn ad accounts, proposes each change and makes it once you approve it. The research side is free. The Sprites ads library shows the live creative of named brands with run dates and destinations, including Anthropic’s own ads, and the Meta, Google and LinkedIn ads libraries slice the same creative by platform.
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Questions, answered
Why is a DIY Claude MCP setup risky for ads management?
The risk is not MCP itself; it is the DIY or third-party connectors people wire into Claude to reach ad platforms. Those connectors use unofficial access that Meta and Google do not recognize, so they can trigger automated fraud detection, account flags, restrictions, and permanent bans. Sprites’ official MCP server avoids that: it runs on the same official partner integrations and approval gates as the Sprites app.
What makes Sprites integrations more reliable than a DIY Claude MCP connector?
Sprites is an official partner of Meta, Google, LinkedIn, Reddit, and other major platforms. Whether you work in the Sprites app or drive Sprites from Claude through its official MCP server, every action goes through platform-approved APIs and is staged for your approval. That means no risk of account flags or bans, and nothing ships that you have not approved.
How accurate are DIY Claude MCP connectors for marketing tasks?
Based on feedback from clients who tried DIY connectors before switching to Sprites, execution accuracy sits around 60-70%: for every 10 campaign actions, 3-4 need manual correction. Sprites validates every action before it reaches the account, whether the request comes from the app or from Claude through Sprites’ official MCP server.
Can I use Sprites from Claude?
Yes. Sprites ships an official MCP server, so you can drive it from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Either way it uses the same official partner integrations and the same approval gates — no DIY connector needed.
Can I build what Sprites does with Claude Code?
Technically yes, but practically no. A reliable ads system needs official partner access, approval gates, validation, and ongoing maintenance as APIs change — the edge cases Sprites has already handled. Most teams that try spend weeks building and more time maintaining, and still end up with something less reliable than connecting Sprites to Claude through its official MCP server.
What results have Sprites clients seen after switching from DIY Claude setups?
Clients like Coplay cut their cost per lead by 48% and reduced manual marketing workload by 87% within the first month. Growth Architects Group saves 20+ hours per week on campaign management while achieving better ROAS across their client portfolio.
Is Sprites a better alternative to Claude for managing large ad spend?
Sprites is built for serious budgets. Official partner integrations, validation checks, and approval workflows protect significant ad spend, and every change is staged for your approval before it reaches the account — unlike a DIY setup built on unofficial connectors.
What ad platforms does Sprites support compared to Claude?
Sprites has official partner integrations with Meta Ads (Facebook and Instagram), Google Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, YouTube, and more, plus SEO and AEO. Claude on its own has no ad-platform access; DIY connectors add it unofficially and can break without notice. Sprites’ official MCP server gives Claude the same channels the app has.
How long does it take to set up Sprites vs building with Claude?
Sprites is ready in minutes — connect your ad accounts and start managing campaigns in the app, or connect Sprites to Claude through its official MCP server. Building a comparable setup with Claude Code and DIY connectors typically takes weeks of development, plus ongoing maintenance as platform APIs change.
Compare Sprites to...
Still deciding? Here’s how Sprites stacks up against other tools.