Updated as of November 11, 2026
“The world's #1 learning app”
“More than a game. Learn chess, math, music and more for free with Duolingo.”
The copy names chess, math and music to expand what people expect from the app. “Install now” invites existing brand-aware audiences to try a subject they may not have associated with it.
Copy this: List unexpected uses when your audience knows only your original offering.