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  1. Home/
  2. Ad libraries/
  3. Mobile app ads/
  4. Duolingo ads/
  5. Ad 2222173525022786

Duolingo ad: turn scrolling into chess practice

Updated as of November 11, 2026

Advertiser
Duolingo
Format
Video ad on Facebook and Instagram
Status
Active on October 5, 2026
First shown
July 1, 2026
Run
95 days and counting
Button
Install now
Landing page
play.google.com
Meta Ad Library ID
2222173525022786
Source
Meta Ad Library, read October 5, 2026

What the ad says

“New on Duolingo: Chess”
“Stop scrolling. Start checkmating. Learn chess for free with Duolingo.”

Why it works

The copy interrupts scrolling and offers a free way to learn chess. “Install now” gives someone curious about the game a clear next step.

Copy this: Name the habit your app replaces, then offer a specific activity to do instead.

Where this ad is featured

  • Mobile app ads
  • duolingo ads
  • All Duolingo ads

More Duolingo ads

  • Duolingo ad: fluency in small daily sessionsImage ad · active
  • Duolingo ad: make language learning feel establishedVideo ad · active
  • Duolingo ad: learn more than languagesVideo ad · active
  • Duolingo ad: free practice that sustains motivationCarousel ad · active
  • Duolingo ad: free lessons that keep you goingVideo ad · active
  • Duolingo ad: stop scrolling and learn chessImage ad · active

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Sprites' proprietary marketing agent reads what is working in your category, writes and builds the ads, and runs them on Meta, Google and LinkedIn once you approve them.

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