Updated as of November 11, 2026
“Do this before you house hunt 🏠”
“$0. That's all it takes to find out the home price you can afford. Get a free mortgage estimate from Guild today!”
The ad says it costs $0 to find out what home price a buyer can afford. A free mortgage estimate makes the promise actionable before the buyer begins comparing homes.
Copy this: Offer an affordability estimate before asking buyers to shop for homes.