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  1. Home/
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  3. Makeup ads/
  4. MERIT ads/
  5. Ad 1705966393958386

MERIT ad: one product replaces two

Updated as of November 11, 2026

Advertiser
MERIT
Format
Video ad on Facebook and Instagram
Status
Active on October 5, 2026
First shown
July 30, 2026
Run
52 days and counting
Button
Shop now
Landing page
meritbeauty.com
Meta Ad Library ID
1705966393958386
Source
Meta Ad Library, read October 5, 2026

What the ad says

“The Minimalist”
“It’s not a foundation or a concealer, but it will replace both in your makeup bag. The Minimalist melts into skin, delivering buildable, natural-looking coverage — all over or only where you need it. Get the Signature Bag free with your first order. Why you’ll love it: All-day wear Non-comedogenic Safe for sensitive skin Sweat-resistant Available in 30 shades”

Why it works

The Minimalist is positioned as coverage that can replace foundation and concealer, with a free Signature Bag on a first order. Shop now gives routine-focused shoppers a direct way to try that simpler approach.

Copy this: Show which steps your product can replace, then add a relevant first-order incentive.

Where this ad is featured

  • Makeup ads
  • Makeup video ads
  • merit ads
  • All MERIT ads

More MERIT ads

  • MERIT ad: a free bag with a first orderCarousel ad · active
  • MERIT ad: a set with early product accessImage ad · active
  • MERIT ad: early access in a limited setCarousel ad · active
  • MERIT ad: an easier lip liner in new shadesCarousel ad · active
  • MERIT ad: mascara wear without the messImage ad · active
  • MERIT ad: lip and cheek favorites togetherVideo ad · active

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