YouTube Ads Through Google Ads,
Run by an Agent

Video campaigns, managed where they live

There is no separate YouTube ads platform; a YouTube ad is a Google Ads campaign with a video asset. Sprites treats it that way. It builds Performance Max campaigns that place your videos on YouTube alongside Search, Display and Discover, with audience signals from your converters and customer lists and conversion goals scoped to the campaign. For Video and Demand Gen campaigns already in the account, it audits targeting and frequency, rebalances budgets toward the audiences that convert, pauses what does not, and reports it all weekly.

• Performance Max builds with video assets in every asset group
• Budget, status and audience management for Video and Demand Gen campaigns
• Frequency, view rate and cost per conversion review by audience and placement

Know which video is earning the budget

Google spreads spend across your assets and reports a label; Sprites shows the numbers behind it. It pulls per-asset impressions, views, view rate, clicks and conversions across Performance Max asset groups and Demand Gen ad groups, ranks your videos, and tells you which one to duplicate into a new cut and which to retire. When a campaign is running on one strong video and three weak ones, that is the first thing you hear.

Scripts for ads and for the content behind them

Sprites writes video ad scripts for the cuts Google Ads uses, with the hook in the first two seconds, the offer stated by the midpoint and a clear call to action, in several angles so the test is ready at launch. It also writes long-form scripts, titles, descriptions and thumbnail concepts for the organic videos that support a campaign, and can generate thumbnail imagery in your brand style. You shoot, edit and upload; Sprites handles the words and the ads.

YouTube research for your niche

Before writing, Sprites studies what already works: the videos ranking for your topics, the hooks and formats competitors use, the questions viewers ask in comments, and the video ads visible in Google's Ads Transparency Center. The result is a brief that says which angles are crowded, which are open, and what length and format your audience rewards.

What Sprites does not do on YouTube

Sprites does not connect to YouTube Studio, so it does not report subscribers, watch time, retention curves or revenue for your channel, and it does not upload or schedule videos. If you need channel analytics, YouTube Studio remains the source. What Sprites gives you is the paid side through Google Ads, the research and the scripts, all from the same workspace that runs your Search, Meta and LinkedIn campaigns.