Updated as of November 11, 2026
“Home equity loans just got a lot more appealing”
“Aside from the fact that they don’t affect your current mortgage, you can now get a home equity loan much faster with Rocket Mortgage's new automated valuation system, saving you time and money on appraisal fees. You could get your home's valuation in just seconds, so there's no need to wait for someone to come out to your home in person. What could unlocking cash from your home look like? Tap”
The ad says an automated valuation can help homeowners explore a home equity loan in seconds without an in-person appraisal. That removes a delay from the first step, while the Get quote button gives interested homeowners a clear next action.
Copy this: Name the slow step your process removes, then invite buyers to get a quote.