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  1. Home/
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  3. Skincare ads/
  4. The Ordinary ads/
  5. Ad 1055654690600358

The Ordinary ad: exfoliate then hydrate lips

Updated as of November 11, 2026

The Ordinary image ad: Smooth & Hydrate Lip Set
Advertiser
The Ordinary
Format
Image ad on Facebook and Instagram
Status
Active on October 5, 2026
First shown
September 15, 2026
Run
19 days and counting
Button
Shop now
Landing page
fb.com
Meta Ad Library ID
1055654690600358
Source
Meta Ad Library, read October 5, 2026

What the ad says

“Smooth & Hydrate Lip Set”
“Meet the Smooth & Hydrate Lip Set — two essentials for smoother, softer, hydrated lips. PHA 5% Exfoliating Lip Serum gently exfoliates and smooths lips while supporting the skin barrier and boosting hydration. Follow with Squalane + Amino Acids Lip Balm to soften, nourish and deliver immediate, long-lasting hydration with skin barrier support. Smooth. Hydrate. Repeat. Shop now @mynykaa”

Why it works

The Smooth & Hydrate Lip Set copy gives buyers an order: exfoliate with the serum, then follow with balm. It connects each step to softer, hydrated lips and closes with Shop now.

Copy this: Spell out the order of products in a set and the purpose of each.

Where this ad is featured

  • the ordinary ads
  • All The Ordinary ads

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