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  1. Home/
  2. Ad libraries/
  3. Skincare ads/
  4. The Ordinary ads/
  5. Ad 1393246122771512

The Ordinary ad: rethink what eye cream does

Updated as of November 11, 2026

Advertiser
The Ordinary
Format
Video ad on Facebook and Instagram
Status
Active on October 5, 2026
First shown
August 26, 2026
Run
24 days and counting
Button
See details
Landing page
theordinary.com
Meta Ad Library ID
1393246122771512
Source
Meta Ad Library, read October 5, 2026

What the ad says

“Reimagine What An Eye Cream Can Do.”
“Our first eye cream with Lacto-PDRN* and B9. With long-term visible eye-aging repair.”

Why it works

The headline challenges low expectations for eye cream. The copy names Lacto-PDRN and B9 and promises visible eye-aging repair over time, giving ingredient-conscious buyers a reason to select See details.

Copy this: Challenge a familiar product expectation, then explain the ingredient and outcome behind your claim.

Where this ad is featured

  • Skincare ads
  • Skincare video ads
  • the ordinary ads
  • All The Ordinary ads

More The Ordinary ads

  • The Ordinary ad: a radiant set with rolesVideo ad · active
  • The Ordinary ad: exfoliate then hydrate lipsImage ad · active
  • The Ordinary ad: a science backed routine resetVideo ad · active
  • The Ordinary ad: eye cream with a repair claimImage ad · active
  • The Ordinary ad: long term eye aging careImage ad · active
  • The Ordinary ad: sun protection framed as personalCarousel ad · active

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