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  1. Home/
  2. Ad libraries/
  3. Skincare ads/
  4. The Ordinary ads/
  5. Ad 1745774859971788

The Ordinary ad: a science backed routine reset

Updated as of November 11, 2026

The Ordinary video ad: Festive Skincare, Backed by Science
Advertiser
The Ordinary
Format
Video ad on Facebook and Instagram
Status
Active on October 5, 2026
First shown
September 15, 2026
Run
19 days and counting
Button
Shop now
Landing page
fb.com
Meta Ad Library ID
1745774859971788
Source
Meta Ad Library, read October 5, 2026

What the ad says

“Festive Skincare, Backed by Science”
“This Diwali, reset your skincare routine with formulations backed by science. Discover Niacinamide 10% + Zinc 1% Serum to brighten, improve texture, strengthen the skin’s moisture barrier and target excess oil. Glycolic Acid 7% Exfoliating Toner exfoliates and smooths texture while promoting a more even, luminous-looking skin tone. For lips, PHA 5% Exfoliating Lip Serum gently exfoliates and hydra”

Why it works

The copy links named formulations to brightness, texture, barrier support and excess oil within a festive routine reset. Shop now gives buyers a direct route from the routine idea to the products.

Copy this: Group formulations by the concerns they address within one routine.

Where this ad is featured

  • the ordinary ads
  • All The Ordinary ads

More The Ordinary ads

  • The Ordinary ad: a radiant set with rolesVideo ad · active
  • The Ordinary ad: exfoliate then hydrate lipsImage ad · active
  • The Ordinary ad: eye cream with a repair claimImage ad · active
  • The Ordinary ad: rethink what eye cream doesVideo ad · active
  • The Ordinary ad: long term eye aging careImage ad · active
  • The Ordinary ad: sun protection framed as personalCarousel ad · active

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