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  1. Home/
  2. Ad libraries/
  3. Black Friday ad examples/
  4. Activewear ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday activewear ads (2026)

In 2025, the median activewear brand put its first Black Friday ad live 9 days before Black Friday, and the deepest discount it named was 50% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
102
Brands
46
Live for 2026
0
Median first ad
9d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 9 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before0
0%
4 to 6 weeks before2
4%
2 to 4 weeks before12
26%
1 to 2 weeks before10
22%
The final week16
35%
Black Friday to Cyber Monday5
11%
After Cyber Monday1
2%

How deep are Black Friday discounts?

83% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    5%
  • 20–29% off
    8%
  • 30–39% off
    16%
  • 40–49% off
    5%
  • 50–59% off
    32%
  • 60% off or more
    34%

Offer mechanics, share of ads

  • Sitewide sale28%
  • Gift with purchase16%
  • Deadline or countdown11%
  • Bundles and sets10%
  • Free shipping8%
  • Early access4%
  • Buy one, get one2%

The longest-running Black Friday 2025 ads

carousel led at 39% of Black Friday creative, and "Shop now" carried 91% of the calls to action. The median ad ran 11 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
Israel AdesanyaNov 12, 2025 (16d before)70% off1
GymsharkNov 16, 2025 (12d before)50% off1
Alo YogaNov 23, 2025 (5d before)30% off5
Sweaty BettyNov 19, 2025 (9d before)30% off1
Alexander "The Great" VolkanovskiNov 12, 2025 (16d before)70% off1
JJ MalibuNov 26, 2025 (2d before)70% off1
EngageNov 12, 2025 (16d before)70% off1
ThrivinNov 27, 2025 (1d before)—1
AYBLNov 3, 2025 (25d before)60% off6
IronPandaNov 15, 2025 (13d before)50% off3

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For activewear brands in 2025, the median brand put its first Black Friday ad live 9 days before Black Friday. 57% started in the final two weeks, and 4% started more than four weeks out.
How big are Black Friday discounts in ads?
Among activewear brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 83% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Carousel ads made up 39% of the Black Friday ads here, ahead of static at 34%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 11 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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