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  1. Home/
  2. Ad libraries/
  3. Black Friday ad examples/
  4. Clothing and fashion ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday clothing and fashion ads (2026)

In 2025, the median clothing brand put its first Black Friday ad live 8 days before Black Friday, and the deepest discount it named was 50% off. 7 brands are already running Black Friday ads for 2026, the earliest since Aug 5, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
661
Brands
321
Live for 2026
7
Median first ad
8d before

Black Friday 2026 ads already running

Brands with Black Friday ads already running as of September 22, 2026, best-known first, with the day each went live. Each row links to the exact ad.

BrandStarted runningAdLibrary ID
ModlilySep 9, 2026🔥Cyber Monday Sale is LIVE1021178927606014
SAXX UnderwearSep 14, 2026Last call for Cyber Monday - no walk of shame required. Get 30% off sitewide + 40% off select styles until Dec…2419128505286902
Gentry ChoiceAug 10, 2026🔥 BFCM Sale is LIVE - Up to 50% OFF! Storewide 🔥 Mega Sale of the Year! Limited Stocks Act Fast 🛒🚦 Shop No…28400569109568332
GiftifymamaSep 1, 2026GiftifyMama Black Friday Sale! 🖤 Nursing-friendly, super cozy & totally mama-approved. Use code BFCM15 for 15…1609761410614306
Modlily FashionSep 4, 2026Cyber Monday Sale is LIVE — Shop the Best Deals of the Year! Exclusive offer🔥Up to 80% OFF, Down to $9.98🔥.…4631948470360098
tomitomi.coAug 5, 2026🌸 BFCM Sale Alert! 30% OFF 🌸2292201148239424

Every creative, with its copy, format and run length

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 8 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before8
2%
4 to 6 weeks before19
6%
2 to 4 weeks before80
25%
1 to 2 weeks before64
20%
The final week73
23%
Black Friday to Cyber Monday57
18%
After Cyber Monday20
6%

How deep are Black Friday discounts?

72% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    5%
  • 20–29% off
    17%
  • 30–39% off
    15%
  • 40–49% off
    13%
  • 50–59% off
    19%
  • 60% off or more
    31%

Offer mechanics, share of ads

  • Deadline or countdown21%
  • Sitewide sale17%
  • Early access9%
  • Buy one, get one7%
  • Bundles and sets6%
  • Free shipping4%
  • Gift with purchase3%

The longest-running Black Friday 2025 ads

carousel led at 46% of Black Friday creative, and "Shop now" carried 88% of the calls to action. The median ad ran 18 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
50 CentNov 30, 202535% off1
H&MNov 30, 202570% off3
SHEINOct 20, 2025 (39d before)—40
Calvin KleinNov 28, 202510% off1
Hollister Co.Nov 25, 2025 (3d before)—4
SHEIN CURVEOct 20, 2025 (39d before)—17
CoachNov 21, 2025 (7d before)20% off3
Abercrombie & FitchNov 23, 2025 (5d before)30% off4
SHEIN MENNov 30, 2025—7
ChicMeNov 29, 202545% off1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For clothing brands in 2025, the median brand put its first Black Friday ad live 8 days before Black Friday. 43% started in the final two weeks, and 8% started more than four weeks out.
How big are Black Friday discounts in ads?
Among clothing brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 72% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Carousel ads made up 46% of the Black Friday ads here, ahead of static at 29%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 18 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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