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  1. Home/
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  3. Black Friday ad examples/
  4. Haircare ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday haircare ads (2026)

In 2025, the median haircare brand put its first Black Friday ad live 18 days before Black Friday, and the deepest discount it named was 40% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
61
Brands
19
Live for 2026
0
Median first ad
18d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 18 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before0
0%
4 to 6 weeks before2
11%
2 to 4 weeks before9
47%
1 to 2 weeks before2
11%
The final week5
26%
Black Friday to Cyber Monday1
5%
After Cyber Monday0
0%

How deep are Black Friday discounts?

79% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 40% off.

  • Under 20% off
    0%
  • 20–29% off
    13%
  • 30–39% off
    20%
  • 40–49% off
    20%
  • 50–59% off
    40%
  • 60% off or more
    7%

Offer mechanics, share of ads

  • Deadline or countdown18%
  • Early access15%
  • Sitewide sale8%
  • Free shipping8%
  • Buy one, get one8%
  • Bundles and sets5%
  • Gift with purchase2%

The longest-running Black Friday 2025 ads

Single image led at 44% of Black Friday creative, and "Shop now" carried 85% of the calls to action. The median ad ran 17 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
ghdOct 30, 2025 (29d before)30% off5
UNiceNov 13, 2025 (15d before)50% off3
OGX BeautyNov 19, 2025 (9d before)50% off1
TYMO BeautyNov 6, 2025 (22d before)40% off18
QVR_hairOct 30, 2025 (29d before)—8
Cynosure Hair MallNov 19, 2025 (9d before)—1
BGMgirl HairNov 3, 2025 (25d before)55% off1
TootilabNov 10, 2025 (18d before)30% off8
Amyla CosmeticsNov 27, 2025 (1d before)50% off2
The Australian OrganicNov 4, 2025 (24d before)40% off2

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For haircare brands in 2025, the median brand put its first Black Friday ad live 18 days before Black Friday. 37% started in the final two weeks, and 11% started more than four weeks out.
How big are Black Friday discounts in ads?
Among haircare brands whose Black Friday ads named a percentage, the median deepest discount was 40% off. 79% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Single image ads made up 44% of the Black Friday ads here, ahead of carousel at 33%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 17 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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