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  1. Home/
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Black Friday Cyber Monday 2026 · updated September 23, 2026

Black Friday home ads (2026)

In 2025, the median brand put its first Black Friday ad live 15 days before Black Friday, and the deepest discount it named was 25% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
1
Brands
1
Live for 2026
0
Median first ad
15d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 15 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before0
0%
4 to 6 weeks before0
0%
2 to 4 weeks before1
100%
1 to 2 weeks before0
0%
The final week0
0%
Black Friday to Cyber Monday0
0%
After Cyber Monday0
0%

How deep are Black Friday discounts?

100% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 25% off.

  • Under 20% off
    0%
  • 20–29% off
    100%
  • 30–39% off
    0%
  • 40–49% off
    0%
  • 50–59% off
    0%
  • 60% off or more
    0%

Offer mechanics, share of ads

  • Sitewide sale100%

The longest-running Black Friday 2025 ads

text led at 100% of Black Friday creative.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
Brooklinen, Inc.Nov 13, 2025 (15d before)25% off1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday Google ads

    665 Black Friday ads on Google.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT: formats, budgets and a plan for the weekend. Real cards are in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For brands in 2025, the median brand put its first Black Friday ad live 15 days before Black Friday. 0% started in the final two weeks, and 0% started more than four weeks out.
How big are Black Friday discounts in ads?
Among brands whose Black Friday ads named a percentage, the median deepest discount was 25% off. 100% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Text ads made up 100% of the Black Friday ads here.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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