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  1. Home/
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  3. Black Friday ad examples/
  4. Watches ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday watches ads (2026)

In 2025, the median watch brand put its first Black Friday ad live 11 days before Black Friday, and the deepest discount it named was 50% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
93
Brands
53
Live for 2026
0
Median first ad
11d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 11 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before0
0%
4 to 6 weeks before4
8%
2 to 4 weeks before20
38%
1 to 2 weeks before11
21%
The final week13
25%
Black Friday to Cyber Monday2
4%
After Cyber Monday3
6%

How deep are Black Friday discounts?

58% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    10%
  • 20–29% off
    10%
  • 30–39% off
    19%
  • 40–49% off
    6%
  • 50–59% off
    29%
  • 60% off or more
    26%

Offer mechanics, share of ads

  • Early access18%
  • Deadline or countdown15%
  • Sitewide sale9%
  • Buy one, get one8%
  • Free shipping4%
  • Bundles and sets3%
  • Gift with purchase2%

The longest-running Black Friday 2025 ads

carousel led at 45% of Black Friday creative, and "Shop now" carried 77% of the calls to action. The median ad ran 25 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
Tufina WatchesNov 26, 2025 (2d before)80% off3
Ralph Christian WatchesNov 1, 2025 (27d before)20% off5
DailyWatchOct 27, 2025 (32d before)—1
Mibro GlobalNov 24, 2025 (4d before)—1
Paul Rich WatchesNov 4, 2025 (24d before)50% off3
AVI-8Nov 10, 2025 (18d before)—1
Time SpinnersNov 11, 2025 (17d before)30% off4
TSAR BOMBA EUNov 24, 2025 (4d before)10% off1
IdeagemerDec 7, 2025—1
Earnshaw WatchesOct 31, 2025 (28d before)—1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For watch brands in 2025, the median brand put its first Black Friday ad live 11 days before Black Friday. 46% started in the final two weeks, and 8% started more than four weeks out.
How big are Black Friday discounts in ads?
Among watch brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 58% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Carousel ads made up 45% of the Black Friday ads here, ahead of static at 28%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 25 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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