Profound and Peec AI are the two most-searched AEO tools of 2026, and they are built for different buyers. Profound is an enterprise platform with the deepest data in the category and Agents that now write and publish; you buy it through a demo. Peec is a clean, self-serve tracker from $95 a month that measures beautifully and, by design, writes nothing.
The short answer
- Pick Profound if you are an enterprise brand that needs nine engines, prompt demand data, SSO and SOC 2, and has the budget for a custom contract.
- Pick Peec if you are an SEO team with writers who needs affordable, trustworthy tracking and will do the fixing yourselves.
- Pick neither if you want the pages written and published without an enterprise contract. Sprites does that, and is free to start.
Profound vs Peec AI vs Sprites, side by side
| Profound | Peec AI | Sprites | |
|---|---|---|---|
| Best for | Enterprise brands | SEO teams with writers | Teams that want it fixed |
| How you buy | Demo, custom contract | Self-serve or sales | Self-serve |
| Price | Free 7-day trial, then custom | $95 / $245 / $495 per month | Free to start |
| Engines | Up to 9 on Enterprise | 3 per plan; up to 13 on Enterprise | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode |
| Seats | Team-wide on Enterprise | Unlimited on every plan | By plan |
| Prompt demand data | Prompt Volumes, real conversations | Prompt volume scores | Keyword and prompt research |
| AI crawler analytics | Yes | Yes | Technical SEO audits |
| Writes content | Yes, Agents | No, by design | Yes |
| Publishes to your CMS | WordPress, Sanity, Contentful | No | WordPress, Webflow, Shopify, Framer, Wix |
| Runs paid ads | No | No | Google, Meta, LinkedIn |
| Company | New York; $1.8B valuation, Sept 2026 | Berlin; $21M Series A, Nov 2025 | Y Combinator backed |
All prices and features from the vendors’ own pages on September 21, 2026.
Pricing: published vs quoted
This is the sharpest difference. Peec publishes every self-serve price and bills on prompts, with three models and unlimited seats on every plan. Profound retired its $99 Starter and $399 Growth plans; today its page lists a free seven-day trial of 50 prompts on ChatGPT, Gemini and AI Overviews, and a custom Enterprise plan. A team that needs a number for a budget line this week can get one from Peec and cannot get one from Profound.
Data depth
Profound goes deeper. Prompt Volumes gives real-conversation demand data, Agent Analytics reads AI crawler traffic through Cloudflare, Vercel, Fastly and others, and ChatGPT Shopping tracks product answers. Peec covers the core metrics very well, visibility, position, sentiment, share of voice, citation sources and query fan-outs, and added AI Shopping and Brand Perception in 2026. For most mid-market decisions, Peec’s data is enough; for enterprise planning across markets, Profound’s is richer.
What happens after the dashboard
Here the two have split. Profound’s Agents research, draft and publish FAQ pages, page refreshes and new articles to WordPress, Sanity and Contentful, orchestrated by Aim, a background agent launched in July 2026. Peec stops at recommended actions and says so on its own site. If you buy Peec, budget for the writer.
How the engines grade Profound and Peec
On September 21, 2026, the Sprites AEO grader graded both companies on their own AI visibility. Profound scored a C, 62 out of 100: well known to Perplexity, confused with a streetwear label by Gemini. Peec scored an F, 33: read as an automation company by ChatGPT and unknown to Gemini. Both are snapshots of non-deterministic engines, and both make the same point. Tracking visibility does not create it; publishing does.
The third option: tracking and the fix, self-serve
Most teams reading a Profound vs Peec comparison are somewhere between the two: too small for an enterprise contract, too stretched to act on a tracker. Sprites is built for that team. It tracks your buyer prompts across ChatGPT, Perplexity, Gemini and Google’s AI surfaces, writes the answer-first page that wins each one, publishes it to your CMS once you approve, and runs Google Ads and Meta Ads on the prompts worth buying while the page ranks.
For more options, see the Profound alternatives and the Peec AI alternatives.
Profound vs Peec: frequently asked questions
Profound vs Peec AI: which is better?
Profound is better for enterprise brands that need up to nine engines, real-conversation prompt demand data, SSO, SOC 2 and Agents that publish content. Peec AI is better for SEO teams that want clean, affordable tracking with unlimited seats and published prices from $95 a month. Neither runs paid ads; Sprites covers tracking, writing, publishing and ads in one self-serve plan.
Is Peec AI cheaper than Profound?
Yes, and it is the only one of the two with published self-serve prices: $95, $245 and $495 a month. Profound offers a free seven-day trial and then a custom Enterprise contract through a demo; its old $99 and $399 plans are no longer on its pricing page.
Which tracks more AI engines, Profound or Peec?
Profound tracks up to nine engines on Enterprise, including ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, Copilot, Claude, DeepSeek and Exa. Peec’s self-serve plans track three models of your choice, with more as add-ons, and its Enterprise plan tracks up to 13.
Does Profound or Peec create content?
Profound does: its Agents research, draft and publish to WordPress, Sanity and Contentful, on Enterprise contracts. Peec does not, by design; it recommends actions and leaves writing to your team. Sprites writes and publishes on self-serve plans, and is free to start.
What is a good alternative to Peec and Profound?
Sprites, for teams that want tracking and the fix without an enterprise contract: it tracks ChatGPT, Perplexity, Gemini and Google’s AI surfaces, writes and publishes the page that wins each prompt, and runs Google, Meta and LinkedIn ads, and it is free to start. Otterly is the budget pure tracker at $29 a month.
Next steps
Grade your brand first with the free AEO grader; it takes under a minute and tells you which of the jobs above you actually need. Then read the best AEO tools, by job, the Peec AI review, Profound pricing, explained and Conductor alternatives. The AI visibility hub links the rest of the cluster, and AI visibility tracking is where Sprites picks the work up.