Video vs Speed
Hover to preview · click to pin. Top-left is high Elo and fast.
Creative Arenaby
Sprites
Ranked video and image models, same-prompt bakeoffs, and director stacks, built to help you optimize your marketing and content workflows.
Video · public arena
Video models for campaign work
Shortlist generators for ads, UGC, and motion. Top cluster keeps full logos; hover a dot for the rest.
Video
Elo
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Reference-driven · audio on
Video ads
Built from reference images, a timed shot list, and native audio. Seedance 2.5 vs 2.0 Fast.
Brand intro · kinetic type · UI motion
Motion design
Claude Opus 5.5 wins every direction. For motion graphics and UI animation, text models writing code beat every video generator on brand fidelity, type, and easing: six on-brand takes at 60fps. The video models below are the losers on this brief.
Prompt
Premium motion design brand intro. On a deep navy background, bold white geometric shapes slide, snap and morph, assembling into the wordmark 'SPRITES'. Flat 2D vector, electric orange and lilac accents, smooth easing.Winner · Claude Opus 5.5 · code-rendered
Logo and character · smooth + hand-drawn
Video models · same prompt · lost
Phone selfie · product in hand
UGC creator ad
Seedance 2.0 Fast at 8.7. Natural creator delivery with the product readable in frame: the UGC default from this bakeoff.
Prompt
Vertical smartphone selfie, UGC style. A friendly woman in her 20s in a bright bathroom holds a white serum bottle to camera, tilts it to show the label, taps it and smiles while talking. Handheld, natural daylight, not cinematic.Hero packshot · liquid splash
E-com product ad
Kling 3.0, at the lowest price. For a real SKU, text-to-video is only for concepting: use the product photo as the start frame.
Prompt
Luxury product ad: amber perfume bottle, gold cap, label 'NOIR', on a wet black stone plinth. Water splash erupts in slow motion, warm rim light, camera orbits 90°. High-end commercial.Fall · shatter · fluid
Physics & action
Kling 3.0. Consistent with its #1 arena rank: best cause-and-effect physics, cheapest per clip.
Prompt
A hand knocks a full glass of red wine off a marble counter. It falls, hits the tiled floor and shatters, wine splashing outward. Slow motion, realistic fluid and glass physics.Image · public arena
Text-to-image leaderboard
GPT Image 2.5 leads; Seedream for bilingual packs; FLUX.2 when it must stay on-prem.
Image
Elo
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Image vs Speed
Hover to preview · click to pin. Top-left is high Elo and fast.
Still ads · GPT Image 2.5
GPT Image 2.5 for still ads
Five briefs marketers actually ship: product hero, UGC cover, display banner, carousel card, video end card.
Meta / Amazon · square
Product hero
GPT Image 2.5 wins on logo fidelity and multi-object control. Seedream 5.0 Pro is the bilingual packaging backup.
PromptStudio hero of a matte-black wireless earbud case on seamless peach, soft top light, readable logo on the hinge, room for headline top-left.
- 1
GPT Image 2.5Logo sharp, lighting commercial, crop-safe.9.4 - 2
Seedream 5.0 ProBest when the pack has CJK + Latin type.9.0 - 3MAI-Image 2.6Clean retail light; slightly softer mark.8.7
- 4
FLUX.2 MaxOpen-weight path; watch fine serifs.8.3 - 5
Nano Banana 2Fast enough for A/B volume.8.1 - 6Ideogram 4.0Over-designs the type block.7.6
TikTok / Reels cover
UGC hook still
Nano Banana 2 for speed + face naturalism. GPT Image 2.5 when the face must match a reference sheet.
PromptHandheld selfie of a creator holding the product toward camera, bathroom mirror light, candid, 9:16 crop, face sharp, product label readable.
- 1Nano Banana 2Natural skin, fast iterates.9.2
- 2GPT Image 2.5Best reference-face lock.9.1
- 3MAI-Image 2.6Slightly polished for true UGC.8.5
- 4
Grok Imagine 2.0Punchy crops for thumbnails.8.2 - 5FLUX.2 ProVolume option; faces drift.7.8
- 6Midjourney V8.1Too painterly for UGC.7.1
320×50 → 300×250 · type-heavy
Display banner
Ideogram 4 and Recraft win type-first layouts. GPT Image 2.5 over-illustrates unless constrained.
PromptFlat design banner: brand peach→pink gradient, bold headline "Cut agency retainers", small product glyph right, lots of negative space for live text overlay.
- 1Ideogram 4.0Headline kerning actually usable.9.3
- 2Recraft V4.1Vector-clean; brand kit friendly.9.0
- 3Seedream 5.0 ProStrong bilingual banners.8.6
- 4GPT Image 2.5Needs hard layout constraints.8.0
- 5FLUX.2 MaxGood shapes, soft type.7.7
- 6Imagen 4 UltraToo photographic for flat banners.7.2
Meta carousel · 1:1
Carousel card
GPT Image 2.5 for UI chrome. FLUX.2 Max when you must keep screenshots in-house.
PromptStep 2 of 4 carousel: before/after split of a Meta Ads Manager screen, crisp UI, muted chrome, orange callout on the winning campaign row.
- 1GPT Image 2.5Readable UI, correct density.9.1
- 2FLUX.2 MaxSelf-host for sensitive dashboards.8.6
- 3MAI-Image 2.6Clean but invents menu items.8.4
- 4Seedream 5.0 ProGood when UI is bilingual.8.0
- 5Nano Banana 2Fast drafts; check labels.7.9
- 6Recraft V4.1Better for illustrated steps.7.5
1080×1350 · logo + CTA
Video end card
Recraft + Ideogram for brand-safe geometry. Midjourney loses the mark.
PromptEnd card: Sprites wordmark centered on #F8F8F8, peach glow behind, single CTA pill "Start free trial", no extra ornaments.
- 1Recraft V4.1Logo geometry holds.9.4
- 2Ideogram 4.0CTA type crisp.9.1
- 3GPT Image 2.5Needs negative prompts to stay flat.8.5
- 4Seedream 5.0 ProPalette-faithful.8.3
- 5FLUX.2 ProSlight mark drift.7.9
- 6Midjourney V8.1Beautifully wrong logo.6.8
Orchestrated · Opus 5.5 & Astra
Director stacks
Same base models, but Claude Opus 5.5 or GPT-6 Astra writes the shot list, picks references, and runs a revise pass.
Orchestrated
Stack EloEditorial
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Orchestrated vs Speed
Hover to preview · click to pin. Top-left is high Elo and fast.
Sprites bakeoff · round 1
Same brief. Six models. Our reel.
Identical prompts, scored /10, for when you care how a model behaves on marketing briefs. Click a bar for that model’s best clip.
Overall
PreferenceAvg / 10
Click a bar to open that model’s best bakeoff clip
Video vs Price
Hover to preview · click to pin. Top-left is high Elo and cheap.
Close-up portrait · micro-expression
Face realism
Seedance 2.0. Even in Fast mode it passed all six face checks. The full rubric is in How we rate a face.
Prompt
Extreme close-up portrait of a woman in her early 30s with freckles and natural skin, soft window light. She looks down, lifts her eyes to camera and breaks into a shy smile; subtle eye movement and a blink. 85mm, photorealistic.Orchestrated vs Price
Hover to preview · click to pin. Top-left is high Elo and cheap.
Image vs Price
Hover to preview · click to pin. Top-left is high Elo and cheap.
Trend template · performance to camera, seamless backdrop
Rapper on orange
Looks right, isn't the trend. Seedance gets the set, but the format lives on a real verse and delivery synced to audio. Round 2 drives it with a track and a performance reference.
Prompt
A charismatic young rapper in an oversized black hoodie and silver chain performs to a static camera against a seamless bright orange backdrop, head nods, expressive hand gestures, rapping with energy. Clean studio light.Trend remake · four methods
Recreating the orange-booth trend
The same duo routine made four ways, from a still start frame up to a full character swap.
Trend template · synchronised crowd, still centre
The “Storm” crowd dance
No usable take. The trend is the synchronised choreography around a frozen lead. None of the three delivered it.
Prompt
Wide symmetrical shot in a grey school gym: dozens of young men in navy uniform blazers do a rigid, perfectly synchronised routine, while one pale young man in a white shirt stands still and stoic in the centre. 16mm grain, arthouse music-video look.Code-rendered · 0 credits
UI launch, three variations
Written and rendered in code at 1080×1350, pixel-exact to the brand.
Playbooks
Defaults for marketing workflows
What we reach for when the job is ads, UGC, or stills. Not a generic model ranking.
| Job | Default | Workflow |
|---|---|---|
| Motion design / logo intros | Claude Opus 5.5 | Write the motion in code (Remotion / CSS / Canvas). Video models lose on type, brand, and easing for motion graphics and UI. |
| Faces / portraits / talent | Seedance 2.0 (std) | Use image_references for identity across a campaign; Veo 3.1 when native dialogue is needed. |
| E-com product ads | Kling 3.0 | Product photo as start_image to lock the label; Marketing Studio for one-click product ads at scale. |
| UGC creator ads | Seedance 2.0 Fast | Seedance 2.0 for silent B-roll hooks; Seedance 2.5 when you need refs + longer takes with audio. |
| Physics / action / food | Kling 3.0 | Best cause-and-effect; cheapest. Seedance 2.0 for pure liquid splashes. |
| Viral clone (Storm, Hotel Lobby, etc.) | Genjutsu motion transfer | Driving clip + brand faces as image references. Not text-to-video. |
| Performance / music clips | Seedance 2.0 | Add an audio reference so gestures and lips follow the track. |
| Talking-head ads with VO | Opus → Seedance 2.5 | Opus shot list + reference stills; Seedance 2.5 for identity lock and audio. Astra → Omni Flash when you need a cheaper one-shot VO. |
| Still product heroes | GPT Image 2.5 | Seedream 5.0 Pro when the pack has CJK type; FLUX.2 Max if it must stay on-prem. |
| Feed volume stills | Nano Banana 2 | Fastest AA-tier still. MAI-Image 2.6 when you want cheaper near-frontier quality. |