Motion design
5.0/10Flat vector attempt; palette drifts and the lockup never locks. Loses to code.
Creative Arena · Updated October 2, 2026
Wan 3.0 for ads: examples, prompts and scores
Wan 3.0 sits second on the public text-to-video board, but on ad briefs it won none of the briefs outright. It is strong on product shots with a real camera orbit at $0.33 a clip, and reads like stock footage on faces and UGC.
6.7/10average on 5 ad briefs
0briefs won
$0.33per clip in the bakeoff
52smedian generation, ~8s clip
1229public Elo, Wan 3.0
Every Wan 3.0 clip, with the prompt
Each brief went to every model with the identical prompt. Scores are out of 10 for the brief, not for looks.
All 6 models on this prompt
Face realism
7.0/10Frontal and flatly lit; reads like stock.
Prompt
Extreme close-up portrait of a woman in her early 30s with freckles and natural skin, soft window light. She looks down, lifts her eyes to camera and breaks into a shy smile; subtle eye movement and a blink. 85mm, photorealistic.
E-com product ad
8.0/10Label right, dramatic splash, real orbit; liquid colour shifts mid-shot.
Prompt
Luxury product ad: amber perfume bottle, gold cap, label 'NOIR', on a wet black stone plinth. Water splash erupts in slow motion, warm rim light, camera orbits 90°. High-end commercial.
UGC creator ad
7.0/10Clean yet stock-photo polished; loses the UGC feel.
Prompt
Vertical smartphone selfie, UGC style. A friendly woman in her 20s in a bright bathroom holds a white serum bottle to camera, tilts it to show the label, taps it and smiles while talking. Handheld, natural daylight, not cinematic.
Physics & action
6.5/10Wine spills convincingly, but the glass never really shatters.
Prompt
A hand knocks a full glass of red wine off a marble counter. It falls, hits the tiled floor and shatters, wine splashing outward. Slow motion, realistic fluid and glass physics.Where Wan 3.0 wins and breaks on ads
Use it for
- Product shots with the label right, a dramatic splash and a real camera orbit.
- The best motion-design attempt among the video models after MiniMax, though both lose to code.
- Low price per clip, second only to Kling.
Watch out for
- Liquid colour shifts mid-shot on product ads.
- Faces come out frontal and flatly lit, like stock.
- UGC is too polished: it loses the phone-shot feel.
- The glass never really shatters on the physics brief.
Director stack and public rank
Opus → Wan 3.0
Opus writes product-lock prompts + end-frame specs; Wan holds the label. Best e-com stack. Stack score 1298, editorial.
Wan 3.0 on the public board
1229 Elo on the Artificial Analysis text-to-video arena. AA #2 with audio, #1 without. Best open-ecosystem motion model; strong product fidelity.
Compare Wan 3.0
Director by SpritesFinished, on-brand video ads every Monday, reviewed by a human. You never write a prompt.Kling 3.0Every Kling 3.0 clip from the bakeoff, scored.Seedance 2.0 FastEvery Seedance 2.0 Fast clip from the bakeoff, scored.Veo 3.1 FastEvery Veo 3.1 Fast clip from the bakeoff, scored.MiniMax H3 MaxEvery MiniMax H3 Max clip from the bakeoff, scored.Happy HorseEvery Happy Horse clip from the bakeoff, scored.AI video prompt examplesAll seven bakeoff prompts, word for word, with every clip.
Frequently asked questions
Is Wan 3.0 good for ads?
For product packshots, yes. Wan 3.0 scored 6.7/10 across 5 briefs and held the label through a real orbit on the perfume brief. For people on camera it reads as stock footage, so use Seedance 2.0 or Veo 3.1 there.
Why is Wan 3.0 high on public leaderboards but middling on ad briefs?
Wan 3.0 holds 1229 Elo on the Artificial Analysis text-to-video board, second with audio and first without. Public votes reward polish. Ad briefs punish it when the brief asks for a phone-shot creator or a believable face, which is where Wan lost points.
Which director stack pairs best with Wan?
Opus → Wan 3.0: Claude Opus 5.5 writes product-lock prompts and end-frame specs and Wan holds the label. It is the best e-commerce stack on the board.
Want finished ads, not model bakeoffs?
Director by Sprites: every monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.
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