MiniMax H3 Max5.5/10
Best of the video field, still off-brand and soft on type. Loses to code.
Creative Arena · Updated October 2, 2026
AI video prompt examples for ads, with the clips they made
Seven ad prompts, each run unchanged on up to six video models. Every prompt is here word for word, with every clip it produced, the score, and what the prompt teaches about writing the next one.
Motion design prompt
Brand intro · kinetic type · UI motion
Premium motion design brand intro. On a deep navy background, bold white geometric shapes slide, snap and morph, assembling into the wordmark 'SPRITES'. Flat 2D vector, electric orange and lilac accents, smooth easing.
Brand text is the one thing to never ask a video model for. Spell the wordmark out and it still came back misspelled or soft. For logo intros and kinetic type, have a text model write the motion in code.
Result: Claude Opus 5.5 wins every direction. For motion graphics and UI animation, text models writing code beat every video generator on brand fidelity, type, and easing: six on-brand takes at 60fps. The video models below are the losers on this brief.
Wan 3.05.0/10
Flat vector attempt; palette drifts and the lockup never locks. Loses to code.
Happy Horse4.5/10
Readable mark, weak choreography. Fine for moodboards, not shipping motion.
Veo 3.1 Fast4.0/10
Thin line-art that falls apart mid-transition. Not UI-safe.
Kling 3.03.5/10
3D blocks instead of flat 2D, wrong medium for motion graphics.
Seedance 2.0 Fast2.5/10
Misspelled 'SPRITS'. Automatic DQ for brand work.
Face realism prompt
Close-up portrait · micro-expression
Extreme close-up portrait of a woman in her early 30s with freckles and natural skin, soft window light. She looks down, lifts her eyes to camera and breaks into a shy smile; subtle eye movement and a blink. 85mm, photorealistic.
Ask for the micro-expression beat by beat (looks down, lifts her eyes, blinks, smiles) and name the lens and the light. The winning take passed every face check because the prompt gave it a real performance to hit.
Result: Seedance 2.0. Even in Fast mode it passed all six face checks. The full rubric is in How we rate a face.
Seedance 2.0 Fast9.0/10
Most photographic: real window light, freckles, a smile that reads genuine, no plastic skin.
Veo 3.1 Fast8.5/10
Cinematic softness, natural blink-to-smile; a touch less skin detail.
Happy Horse8.0/10
Extreme pore detail and a strong expression; skews older and over-textured.
MiniMax H3 Max7.5/10
Good light, but glossy lips and a wink nobody asked for.
Wan 3.07.0/10
Frontal and flatly lit; reads like stock.
Kling 3.07.0/10
Soft and tightly cropped; the smile lands late.
E-com product ad prompt
Hero packshot · liquid splash
Luxury product ad: amber perfume bottle, gold cap, label 'NOIR', on a wet black stone plinth. Water splash erupts in slow motion, warm rim light, camera orbits 90°. High-end commercial.
Put the label text in quotes and name every element of the set. The models that kept 'NOIR' readable won; the ones that improvised a different bottle lost. For a real SKU, the product photo as the start frame beats any prompt.
Result: Kling 3.0, at the lowest price. For a real SKU, text-to-video is only for concepting: use the product photo as the start frame.
Kling 3.08.5/10
Clean 'NOIR' label, crown splash, wet plinth, exactly the brief. Skipped the orbit. Cheapest model.
Wan 3.08.0/10
Label right, dramatic splash, real orbit; liquid colour shifts mid-shot.
MiniMax H3 Max8.0/10
Smooth orbit and correct label, plus some invented small print.
Happy Horse7.5/10
Most luxurious bokeh; the cap morphs shape by the end.
Seedance 2.0 Fast7.0/10
Best splash physics of all, but the label text dissolved.
Veo 3.1 Fast6.5/10
Gorgeous, but swapped in a spray-pump bottle and pouring liquid: off-brief.
UGC creator ad prompt
Phone selfie · product in hand
Vertical smartphone selfie, UGC style. A friendly woman in her 20s in a bright bathroom holds a white serum bottle to camera, tilts it to show the label, taps it and smiles while talking. Handheld, natural daylight, not cinematic.
Say what it is not. 'Handheld, natural daylight, not cinematic' is what kept the takes looking like a phone and not a commercial. Ask for the label to stay readable, because two models mirrored or shrank it.
Result: Seedance 2.0 Fast at 8.7. Natural creator delivery with the product readable in frame: the UGC default from this bakeoff.
Seedance 2.0 Fast8.7/10
Natural creator delivery; product stays readable in frame. Winner of this brief.
Happy Horse8.5/10
Most believable phone selfie: close framing, real reactions, label stays upright.
Veo 3.1 Fast8.5/10
Natural creator energy and native audio; product ends up small.
Kling 3.08.0/10
Authentic bathroom-robe vibe, lively; hands a little busy.
MiniMax H3 Max8.0/10
Most TikTok-native (product pushed into the lens), but the label is mirrored gibberish.
Wan 3.07.0/10
Clean yet stock-photo polished; loses the UGC feel.
Physics & action prompt
Fall · shatter · fluid
A hand knocks a full glass of red wine off a marble counter. It falls, hits the tiled floor and shatters, wine splashing outward. Slow motion, realistic fluid and glass physics.
Write the physics as a chain of causes: knocks, falls, hits the floor, shatters, splashes outward. The winner played every link in order; the losers skipped one, so the glass floated or never broke.
Result: Kling 3.0. Consistent with its #1 arena rank: best cause-and-effect physics, cheapest per clip.
Kling 3.09.0/10
The whole story in order: tip, fall, shatter, spread, with believable shards.
Happy Horse8.0/10
Great crown splash and shards; the glass slides oddly before it drops.
Seedance 2.0 Fast6.5/10
Glass floats upside-down with the wine still inside, then a good splash.
Wan 3.06.5/10
Wine spills convincingly, but the glass never really shatters.
The “Storm” crowd dance prompt
Trend template · synchronised crowd, still centre
Wide symmetrical shot in a grey school gym: dozens of young men in navy uniform blazers do a rigid, perfectly synchronised routine, while one pale young man in a white shirt stands still and stoic in the centre. 16mm grain, arthouse music-video look.
A trend is choreography, not a look. The best take got the gym, the uniforms and the stoic lead, and no model got the synchronised crowd around him. Clone a trend from a driving clip with motion transfer, not from text.
Result: No usable take. The trend is the synchronised choreography around a frozen lead. None of the three delivered it.
Happy Horse7.0/10
Nails the look: grey gym, uniforms, stoic centre figure. But the crowd barely dances.
Kling 3.05.5/10
Turned it into a Busby Berkeley kaleidoscope ring. Striking, off-brief.
Seedance 2.0 Fast5.0/10
Mirrored kaleidoscope; lost the single centre figure.
Rapper on orange prompt
Trend template · performance to camera, seamless backdrop
A charismatic young rapper in an oversized black hoodie and silver chain performs to a static camera against a seamless bright orange backdrop, head nods, expressive hand gestures, rapping with energy. Clean studio light.
A performance format lives on the audio. Text alone gets the set and the outfit; drive the take with the track so the mouth and the hands follow the verse.
Result: Looks right, isn't the trend. Seedance gets the set, but the format lives on a real verse and delivery synced to audio. Round 2 drives it with a track and a performance reference.
Seedance 2.0 Fast8.5/10
Vivid orange seamless, confident delivery; mouth and hands move with a rap cadence.
Kling 3.07.0/10
Good gestures, but the backdrop drifts to ochre.
Happy Horse6.5/10
Right orange and mood; he barely raps.
Frequently asked questions
What makes a good AI video prompt for an ad?
Write it like a shot note: format and framing, the subject, the setting and light, the action beat by beat, the camera move, and the finish. Quote any text that must appear, and say what the shot is not, for example "not cinematic" for UGC.
Do the same prompts work across Kling, Seedance and Veo?
Yes, and that is the point of a bakeoff: every model here got the prompt unchanged. They read it differently. Kling follows product and physics instructions closely, Seedance renders people best, and Veo takes the most liberties with the brief.
Can an AI video prompt put my logo or product label in the shot?
Not reliably from text. Video models misspelled the wordmark and dissolved or mirrored labels. Use the product photo as the start frame for packshots, and render logos and type in code.
Which AI video model follows prompts best for ads?
On these seven prompts, Kling 3.0 followed product and physics prompts most faithfully and Seedance 2.0 followed people prompts best. Veo 3.1 made beautiful clips that sometimes ignored the brief.
Want finished ads, not model bakeoffs?
Director by Sprites: every monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.
Apply for Director