Motion design
4.5/10Readable mark, weak choreography. Fine for moodboards, not shipping motion.
Creative Arena · Updated October 2, 2026
Happy Horse ran all seven briefs in the Sprites bakeoff and scored 7.1/10 across 7 briefs. It won none of the briefs outright, but placed second on UGC and physics and made the most believable phone selfie of the round.
Each brief went to every model with the identical prompt. Scores are out of 10 for the brief, not for looks.
Readable mark, weak choreography. Fine for moodboards, not shipping motion.
Extreme pore detail and a strong expression; skews older and over-textured.
Most luxurious bokeh; the cap morphs shape by the end.
Most believable phone selfie: close framing, real reactions, label stays upright.
Great crown splash and shards; the glass slides oddly before it drops.
Nails the look: grey gym, uniforms, stoic centre figure. But the crowd barely dances.
Right orange and mood; he barely raps.
Opus drafts multilingual VO; HappyHorse lip-syncs. Default for non-English UGC. Stack score 1235, editorial.
1147 Elo on the Artificial Analysis text-to-video arena. AA #8. Best lip-sync languages + multi-shot continuity in the Alibaba stack.
For UGC and physics, yes. Happy Horse scored 7.1/10 across 7 briefs at $0.47 a clip and placed second on both. It loses on performance briefs, where the action has to be big, and on product geometry.
Seedance 2.0 for faces and creator ads, Kling 3.0 for product and physics. Happy Horse sits between them: second to Seedance on UGC, second to Kling on physics, and the best of the three at nailing a visual look.
Opus → HappyHorse 1.1: Claude Opus 5.5 drafts multilingual voiceover and HappyHorse lip-syncs it. It is the default for non-English UGC.
Director by Sprites: every monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.
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