Guides / Fix the account
Meta partnership ads
A partnership ad is a Meta ad that runs from a creator’s Instagram or Facebook identity, with the creator’s approval, so the ad looks like a post from them. Whitelisting is the older name for the same idea. The media spend is still yours.
About 390 US searches a month for “meta partnership ads”. Updated October 4, 2026.
- 1Rights in the briefPaid usage, the handle, the platforms, and the end date, in writing.
- 2Creator approves the brandThey add you as a partner, or they send a partnership code.
- 3You build the adIn Ads Manager, identity set to the partnership, not only your page.
- 4The calendarWhen the window ends, the ad has to stop or the rights get renewed.
What you are buying
About 390 US searches a month are for Meta partnership ads. The thing being bought is the handle: the ad shows the creator’s name and face, and your brand as the partner. People stop for a person more often than for a logo. That is the entire product.
Usage rights let you run the file from your own page. Partnership ads are the extra step, from their page. Both should be in the brief. The longer version is on influencer whitelisting.
The setup, without the folklore
The creator approves the brand in the Instagram or Facebook partnership controls, or shares a code. You then pick that identity when you create the ad. If the approval is missing, Ads Manager will not offer their handle, and uploading the file to your page is a different ad.
TikTok’s equivalent is a Spark code, covered on TikTok Spark Ads. They are not interchangeable permissions.
What it costs beyond the media
Creators price the handle separately from the video. On marketplaces, that add-on is the creator’s number, not the platform’s. Billo and Insense both leave it as something you ask for. The base video prices are on Billo and Insense.
A 30-day window that expires while the ad is still the best one in the account is the expensive version. Someone has to own the date. That is the ops, written up on creator management.
Questions
Are partnership ads the same as whitelisting?
In practice, yes. Whitelisting is the word brands used. Partnership ads is Meta’s product name for running from the creator’s identity with their permission.
Can I partnership-boost a post the creator already published?
Yes, when they approve the partnership on that post or give you the code. Boosting it from your page without that approval is just your ad, with their video, if you also have the usage rights.
Do partnership ads need a different campaign?
No. They are an identity setting on the ad. They can sit in the same ad set as your page’s ads, which is how you find out whether the handle is worth the fee.
Keep going
Put it in the account
Connect the ad account. Sprites reads it, drafts the change, and waits for your approval before anything spends.
Start 7-day trial →Rather talk it through? Book a demo