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Run and Optimize Ads

Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

AI-driven ROAS and CPL improvements across all ad accounts

Meta Ads

Meta Ads

Scale Facebook & Instagram campaigns with AI

Google Ads

Google Ads

Optimize Search, PMax, and Shopping campaigns

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Sprites MCP · Meta · Lovable

How to connect Meta Ads to Lovable

Add https://mcp.sprites.ai/mcp as a custom MCP connector in Lovable, sign in to Sprites, and Lovable can read your Meta Ads account and propose changes to it. Setup takes about two minutes and needs no API key. Every write comes back as an approval before it touches the account.

MCP server URLhttps://mcp.sprites.ai/mcp
Start the setupSkip to the first prompt

5 steps · about 2 minutes · updated September 8, 2026

LovableSprites connected

Which Meta creatives are fatiguing?

Spritesanalyzerunning
  • Reading 38 active ads
  • Trending CTR by day
  • Checking frequency by ad set
SpritesMetaNeeds your approval
  • UGC — kitchen v2freq 4.8 · CTR −41%
  • Static — price anchorfreq 1.9 · CTR flat
  • Carousel — 5 SKUsfreq 6.1 · CPA +73%
SpritesMetaNeeds your approval
Perplexity133d livePerplexity Computer
Framerran 86dcomment TOP5 and i’ll DM you the full video breaking down 5
Descriptran 124dEdit audio, video, text & layout - with one AI-powered toolLearn More
SpritesMetaNeeds your approval
  • Lookalike 1% — USROAS 4.1Raise+$120/day
  • Broad — 25-54ROAS 1.2Cut−$90/day
  • Retarget — 30dROAS 6.8 · cappedRaise+$40/day
2 of 38 ads are past the breakReplace
SetupFirst promptWhat you getApprovalsTroubleshootingFAQ

Add Sprites to Lovable

Available on Custom MCP chat connectors are available on all Lovable plans. You need a Sprites account with Meta Ads already connected — the connector acts on that connection, so Lovable never handles a Meta credential.

  1. Open Connectors

    In Lovable, open Connectors and scroll to the bottom of the list, past the prebuilt catalogue.

    Lovable
    Connectors›Custom · MCP
  2. Add Sprites as a custom MCP

    The Custom card labelled MCP opens the form for any remote MCP server that is not already in the catalogue. Paste the Sprites endpoint and give it a name.

    Custom · MCP
    NameSpritesMCP server URLhttps://mcp.sprites.ai/mcp
  3. Sign in

    Complete the Sprites consent screen. The connection is yours; an admin can turn custom MCP servers on or off for everyone as a group under Connectors → Admin settings → Chat connectors, but individual ones stay private to whoever connected them.

    Spriteswants access on behalf of Lovable
    • Read your connected ad accounts and site data
    • Draft campaigns, creatives and pages for your approval
    • Apply only the changes you approve
    AllowCancel
  4. Know what a chat connector is for

    A chat connector gives Lovable context while you build. It does not become part of the app you ship — Sprites informs what Lovable writes, and the running app talks to whatever you configure for it separately.

Run the first prompt

Ask Lovable this. It routes to a Sprites door, which reads your Meta Ads account and answers — no account to name, no confirmation to give first.

  • With Sprites, which Meta creatives are fatiguing and what should replace them?
  • Ask Sprites for 5 new hooks for our best-performing Instagram ad.
  • Use Sprites to compare Meta ROAS this month against last month by ad set.
  • Have Sprites check whether our ad sets are overlapping on audience.
  • With Sprites, show me what our top 3 competitors are running on Meta right now.

Open Connectors; Sprites shows as connected, and the chat can answer a question about your account while you build.

What Lovable can do with Meta Ads

The same doors, whichever client you are in. What it builds can be shaped by what actually converts: a landing page written against the search terms that are really paying, rather than against a guess.

See fatigue before the CPA does

Frequency, first-time impression ratio and the day a creative's CTR broke trend, per ad rather than per campaign.

Get new creative, not a brief

Hooks, headlines and image concepts drafted against what is already working, previewed in the real placement.

Untangle the ad sets

Audience overlap, learning-phase resets and the ad sets quietly bidding against each other.

Watch the competition

Live ads from any advertiser in the Meta ad library, read as angles rather than screenshots.

Launch across placements

Campaign, ad sets, audiences and ads in one editable proposal, with the creative attached.

Reallocate on evidence

Move budget to the ad set that earns it, with the before-and-after stated in the card.

How approvals work here

Lovable renders tool results as text, so a Meta change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.

What it reads

  • Campaigns, ad sets, ads, audiences and their status
  • Spend, ROAS, CPA, CTR, frequency and placement breakdowns
  • Creative assets and per-creative performance
  • Public competitor ads from the Meta ad library

What it can change

  • Create campaigns, ad sets, audiences and ads
  • Budgets, schedules, statuses and targeting
  • New creative, previewed in placement before anything ships

When it does not work in Lovable

Three things go wrong in this client specifically, and each has a one-line fix.

The Custom MCP card is missing.

An admin has switched custom MCP servers off for the workspace under Connectors → Admin settings → Chat connectors. It is a group toggle rather than a per-server one.

The built app cannot reach Sprites.

It is not meant to. A chat connector is build-time context; a shipped app needs its own integration.

Lovable answers about the app rather than the account.

Name the channel — "read the Google Ads search terms and write the hero around the ones converting" — so the request is unambiguous.

Meta Ads and Lovable: questions

Which URL do I paste into Lovable?

https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.

Can Lovable change my Meta Ads account without asking?

Lovable renders tool results as text, so a Meta change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.

Do I need a Meta Ads API key or developer token?

No. Meta Ads is connected once inside Sprites through Meta (Facebook and Instagram) Ads, and the connector acts on that connection. Lovable never sees a credential for it.

Why Lovable for Meta Ads specifically?

What it builds can be shaped by what actually converts: a landing page written against the search terms that are really paying, rather than against a guess.

Do I need a Meta developer app or a system user token?

No. You connect Meta once inside Sprites with OAuth; the MCP connector then acts on that connection. Your agent never sees a token.

Can it publish an ad without me seeing it?

No. Creative comes back as a preview in the real placement, editable, and ships only when you approve it.

Keep going

The same Lovable connector reaches every other channel — nothing else to add.

All Meta guides→
Google AdsTikTok AdsShopify
Google Ads in LovableGoogle Analytics 4 in LovableSEO and Search Console in LovableShopify in Lovable

Meta Ads, from Lovable

Paste one URL, sign in once, and the next Meta question you ask Lovable gets answered from the live account.

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