Every match and merge playable we hold
All the creatives AppLovin filed under match and merge, mirrored whole. Tap a card to open the game and play its ads.
PlayableBest Friends“Match / merge”
PlayableDisney Magic Match“Match / merge”
PlayableFlambe“Match / merge”
PlayableGoodwill Tiles“Match / merge”
PlayableHexago“Match / merge”
PlayableMerge Dragons“Match / merge”
PlayableMerge Restaurant“Match / merge”
PlayableParadise Paws“Match / merge”
PlayableParadise Paws“Match / merge”
PlayableParadise Paws“Match / merge”
PlayableParadise Paws“Match / merge”
PlayableRupaul’s Drag Race Match Queen“Match / merge”
Why the genre dominates the format
Three properties of a merge loop happen to be exactly what a five-second ad needs.
The gesture is already one drag
No control scheme to teach. Drag one tile onto another and something better appears, which a stranger understands without a tutorial card.
The reward is visual
A merge produces a new object on screen. The payoff needs no number, no score popup and no text, so it survives being played with sound off.
The board can be rigged
A playable is not the game, so the first two moves can be guaranteed wins and the third can be the cliffhanger. Merge boards take that staging better than most genres.
What to put in a merge playable
The trap in this genre is showing the real board. A live merge board has dozens of tiles, and at phone size inside another app it reads as noise.
Cut the board to the smallest grid that still looks like your game. Most of the showcase playables run a board you could count at a glance, because the viewer has about a second to decide whether they understand it.
Stage one merge chain rather than a free board. Guaranteed first move, satisfying second, then the end card while the player wants the third. Several of these playables deliberately stop mid-chain.
Keep the art the game’s own. A merge playable that looks better than the installed game buys installs that churn in a day, which shows up as a healthy install rate and a dead day-7 return.
Then feed it variants. The mechanic templates well, which is why this is the genre where a self-serve builder earns its subscription rather than a bespoke studio build. What a playable ad costs has the pricing both ways.
The video ads around them
Merge games live on video reach as much as on playables, and video needs a new batch weekly.
Director by Sprites is a full creative team for your startup, in private beta. Every Monday you get finished, on-brand video ads, reviewed by a human.
Strategy, hooks, scripts, shooting and editing, end to end. You never write a prompt. You pick the winners. Sprites ships the campaigns.
Every video is checked by a person before it reaches your inbox. No endless revisions.
Questions
Why do match 3 games use playable ads so much?
Because the core loop is a single drag with a visual reward, which is the only thing that reliably fits in a five-second ad. It is the largest genre group in the AppLovin creative showcase.
What should a merge playable show?
One staged merge chain on a board small enough to read at phone size, using the game’s real art, ending on the end card before the chain finishes.
Can I see real match 3 playable ads?
Yes. Every match and merge playable on this page is a real creative an advertiser ran on the AppLovin network, and they all run in the browser.
Keep going
Need the video ads for your merge game?
Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.