Solar Marketing
For Installs, Not Junk Leads
An AI marketing agent for solar installers. Sprites runs Google Ads for people ready to price a system, keeps Meta spend on homeowners in your service area, and checks savings and incentive claims before they go live. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect your accounts
Link Google Ads, Meta, Analytics and Search Console. Sprites reads which keywords and zip codes produce site surveys, not just form fills.
Separate a quote from a tire-kicker
The agent bids on install and finance-intent searches, and it pauses the queries that fill the CRM with renters and out-of-area leads.
Publish a page per city
Sprites drafts a solar page for each city you serve so near-me searches and AI assistants have a local answer.
Where solar lead spend goes wrong, and what the agent does
Solar accounts usually buy too many leads and too few homeowners who can actually install.
| The problem | What the agent does | What you approve |
|---|---|---|
| Leads outside the service area | A national keyword sends surveys you cannot run. Sprites limits campaigns to the cities and zips you install in. | Geo and keyword plan |
| Savings claims you cannot show | A specific bill reduction or payback period needs the math behind it. The agent flags claims in live ads and rewrites them around a consultation. | Claim review |
| Incentive copy that expires | Tax credits and utility rebates change. Sprites watches the ads that name a dollar incentive and asks you before they keep running. | Ads to update or pause |
| One ad for roof and ground | Residential rooftop and a commercial array are different sales. The agent splits them. | Separate campaign plan |
| Cities with no page | An installer with one homepage cannot rank in every city it serves. Sprites drafts a page per city. | City page drafts |
Google and Meta ads for solar installers
Install-intent search, homeowner audiences in your territory, and claim review before launch.
Solar SEO for the cities you install in
A page per city, on-page fixes, and Business Profile posts that match where the crews actually work.
Solar Marketing templates
Residential Install Search
Google Ads for homeowners pricing a rooftop system in your cities.
Homeowner Meta Ads
Facebook and Instagram ads limited to the territory you install in.
Savings-Claim Review
Find bill and payback claims in live ads that you cannot support.
Financing Offer
Ads for the finance offer, with the terms stated.
City Page Plan
A solar page for each city the crews serve.
Competitor Installer Research
What other installers run in your market.
Integrations
Meta Ads
Google Ads
SEO Research
WordPress
OpenAI / ChatGPT
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
Questions, answered
What does Sprites do for solar marketing?
Sprites runs Google and Meta ads for install leads in your service area, reviews savings and incentive claims, and drafts a page per city. Every change waits for your approval.
How does it cut junk leads?
It limits campaigns to the cities and zip codes you install in, and it pauses search terms that bring renters and out-of-area form fills.
Can the ads promise a specific bill savings?
Only if you can show the math. Sprites flags specific savings and payback claims and rewrites them around a consultation unless you approve the number.
Does it handle commercial solar too?
Yes, as its own campaign. A rooftop home system and a commercial array should not share keywords or creative.
Does Sprites do SEO for installers?
Yes. It plans a page for each city you serve, writes drafts, and publishes them once you approve.
How much does it cost?
Plans start at $66/month billed yearly ($99 month to month), before ad spend. The 7-day trial is $1.