Guides / Run ads
What Reddit ads cost
Reddit does not publish a rate card. You pay the auction for a community: a CPM or a CPC that clears against other advertisers in that subreddit. A tiny subreddit and a low bid simply do not spend.
About 203 US searches a month for “reddit ads cost”. Updated October 4, 2026.
| Lever | Effect |
|---|---|
| Community | A niche subreddit has fewer impressions and a sharper reader |
| Bid | Below the auction, the campaign sits at zero |
| Creative | A post that reads like an ad gets ignored; a post that reads like Reddit gets clicks |
| Objective | Traffic, conversions, or awareness change which bid you are in |
An auction, not a package
About 203 US searches a month ask what Reddit ads cost, and the honest answer is the clearing price of the communities you picked. Interest targeting is broader and usually cheaper per click and worse per customer.
Turn a CPM into a monthly budget with the CPM calculator. The calculator does not know your subreddit. Your account will, after a week of delivery.
The post is the cost
Reddit readers punish ads that look like ads. A founder writing the way the subreddit writes, with the product second, gets the click. A polished brand card pays for impressions nobody opens.
Examples of posts that survived that audience are on Reddit ad examples.
When the spend stays at zero
A community under the size Reddit will deliver, a bid under the auction, or an ad stuck in review. Those are the three. Raising the budget on an ad group that is not eligible does nothing.
The delivery failures are on Reddit ads not delivering.
Questions
Is there a minimum budget for Reddit ads?
Reddit sets minimums on the campaign, and they change. The practical minimum is whatever bid gets the ad group to deliver in the community you chose. A budget that never wins an impression teaches you nothing.
Is Reddit cheaper than Facebook?
Often on CPM, sometimes on CPC, and only sometimes on cost per customer. Compare the customer, not the click. A cheap upvote is not a cheap sale.
Should I target interests or communities?
Communities, when you know where the buyer already reads. Interests are how the budget leaks into subreddits that will never buy.
Keep going
Put it in the account
Connect the ad account. Sprites reads it, drafts the change, and waits for your approval before anything spends.
Start 7-day trial →Rather talk it through? Book a demo