Guides / Find ads
See competitor Facebook ads
Meta’s Ad Library shows ads a page is running: the creative, the copy, and the dates, for free. It does not show spend, audience, or results. Seeing the ad is the start of a brief, not the end of the research.
About 70 US searches a month for “facebook competitor ads”. Updated October 4, 2026.
| Visible | Not in the library |
|---|---|
| The image or video and the primary text | How much they spent |
| Which page ran it, and since when | Who they targeted |
| Multiple versions, if they are running them | Which version won |
| A long-running ad, which is a clue | Their CPA |
Where to look
The searches are small and specific: about 70 a month for Facebook competitor ads, 40 for seeing them, 30 for how. Meta’s Ad Library is the source. Search the page name, set the country, and filter to active ads. A page with twenty live variants is testing. A page with one ad since last year has found something, or has gone quiet.
The Sprites ads library keeps creatives you can come back to, with run length where we have it. Meta’s library is the live record. A swipe file is the subset you decided mattered.
How to read an ad you found
Write the first line, the proof, and the offer. Ignore the color grade. If the same hook shows up on three competitors, the category believes it, which means you need a different opening or a better proof, not a fourth copy.
Google’s version of this hunt is the Transparency Center, and the way to use it is on Google Ads competitor analysis. TikTok’s gallery is Creative Center.
What you do with it
One brief with three hooks your product can defend. Then a test in your account. Their ad running is not evidence it is profitable. Long run length is a hint, not a result.
Put the keepers in a swipe file so the next brief does not start from memory.
Questions
Can I see how much a competitor spends on Facebook?
Not precisely, from the Ad Library, for most ads. Some political ads show ranges. Commercial ads show the creative and the dates. Anyone selling you their exact CPA is guessing.
Why can I not find a competitor?
The page name in Ads Manager is not always the brand name customers use. Try the legal name and the page they tag in the ad. Inactive ads drop off the default view.
Is this allowed?
Reading the Ad Library is what Meta published it for. Copying their video, their copy, or their logo into your account is a different act, and a bad one.
Keep going
Put it in the account
Connect the ad account. Sprites reads it, drafts the change, and waits for your approval before anything spends.
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