SpritesAdd Sprites to Grok
Available on Grok paid tiers on web, iOS and Android; Business and Enterprise workspaces need an admin to provision it. You need a Sprites account with AI visibility (AEO) already connected — the connector acts on that connection, so Grok never handles a AEO credential.
Open the connectors page
Go to grok.com/connectors. Built-in and catalogue connectors are listed here alongside anything you add yourself.
Grokgrok.comConnectorsCreate a custom connector
Click New Connector, then choose Custom. Paste the Sprites endpoint and give it a name.
New connector — CustomNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpComplete the sign-in
Grok sends you to the Sprites consent screen. Sign in with the account your channels are connected to and approve. Grok then discovers the tools and offers them in conversation like any built-in connector.
Spriteswants access on behalf of Grok- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelApprove changes by name
Grok renders results as text, so a pending change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites.
Run the first prompt
Ask Grok this. It routes to a Sprites door, which reads your AI visibility (AEO) account and answers — no account to name, no confirmation to give first.
- With Sprites, who gets cited when someone asks ChatGPT for the best AI ads platform?
- Ask Sprites to check our AI visibility against our three named competitors.
- Use Sprites to write a comparison page for "us vs [competitor]" and draft it on the site.
- Have Sprites generate an llms.txt from what we actually publish.
- With Sprites, set up a weekly check on our top 20 buying prompts.
Open a new chat, ask "what Sprites tools do you have?" and confirm the doors are listed.
What Grok can do with AI visibility (AEO)
The same doors, whichever client you are in. Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Find out whether you exist
The prompts your buyers type, run against the answer engines, with who gets named and who does not.
See who is taking the citation
The competitor being cited, and the page the engine is reading to do it.
Write the page that wins it back
Answer pages, FAQ pages and comparison pages, structured the way answer engines actually lift from.
Ship an llms.txt that is not a stub
A real index of what you publish, generated from the site rather than hand-listed and forgotten.
Track it over time
Visibility per prompt per engine, so a change is attributable to the page that caused it.
Get told when it slips
A scheduled check that messages you when a citation you had is gone.
How approvals work here
Grok renders tool results as text, so a AEO change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
What it reads
- Answer-engine responses for the prompts you care about
- Which brands and pages get cited, and how often
- Your own site structure and existing answer coverage
- Competitor pages the engines are reading
What it can change
- Answer pages, FAQ pages, comparison and "vs" pages
- llms.txt and entity pages
- All drafted onto your site and published only on approval
When it does not work in Grok
Three things go wrong in this client specifically, and each has a one-line fix.
New Connector has no Custom option.
Bring-your-own MCP is a paid-tier feature, and on Business or Enterprise a workspace admin has to enable it first.
Grok answers from the timeline instead of your account.
Say "with Sprites". Without it, a question about your ads is one Grok will happily answer from public data rather than from your account.
The connector was added but nothing is callable.
The endpoint must be reachable on the public internet and must be the one above; a tunnel URL from a testing guide will not resolve.
AI visibility (AEO) and Grok: questions
Which URL do I paste into Grok?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Grok change my AI visibility (AEO) account without asking?
Grok renders tool results as text, so a AEO change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
Do I need a AI visibility (AEO) API key or developer token?
No. AI visibility (AEO) is connected once inside Sprites through Your site, plus AI answer-engine tracking, and the connector acts on that connection. Grok never sees a credential for it.
Why Grok for AI visibility (AEO) specifically?
Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
What is AEO?
Answer engine optimization: getting cited in the answers ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews give, rather than ranking in a list of ten blue links. The unit of success is a citation, not a position.
How does it know whether we are cited?
It runs your prompts against the engines and reads the answers, recording which brands and sources are named. It is a measurement, not an estimate.
Keep going
The same Grok connector reaches every other channel — nothing else to add.
AI visibility (AEO), from Grok
Paste one URL, sign in once, and the next AEO question you ask Grok gets answered from the live account.