SpritesAdd Sprites to Grok
Available on Grok paid tiers on web, iOS and Android; Business and Enterprise workspaces need an admin to provision it. You need a Sprites account with Framer already connected — the connector acts on that connection, so Grok never handles a Framer credential.
Open the connectors page
Go to grok.com/connectors. Built-in and catalogue connectors are listed here alongside anything you add yourself.
Grokgrok.comConnectorsCreate a custom connector
Click New Connector, then choose Custom. Paste the Sprites endpoint and give it a name.
New connector — CustomNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpComplete the sign-in
Grok sends you to the Sprites consent screen. Sign in with the account your channels are connected to and approve. Grok then discovers the tools and offers them in conversation like any built-in connector.
Spriteswants access on behalf of Grok- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelApprove changes by name
Grok renders results as text, so a pending change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites.
Run the first prompt
Ask Grok this. It routes to a Sprites door, which reads your Framer account and answers — no account to name, no confirmation to give first.
- With Sprites, write a post on "framer vs webflow for startups" and add it to our Framer blog.
- Ask Sprites which of our Framer blog posts lost position in the last 28 days and why.
- Use Sprites to rewrite the SEO title and description on our three weakest case studies.
- Have Sprites list our Framer CMS collections and tell me which one the changelog lives in.
- With Sprites, plan four posts for next month from the queries we nearly rank for.
Open a new chat, ask "what Sprites tools do you have?" and confirm the doors are listed.
Running Framer from Grok
The jobs people hand over first, start to finish: what you type, what Sprites does with it, and what comes back to approve.
The monthly content plan
You, in GrokWith Sprites, plan four Framer blog posts for next month and write the first.
- Sprites does
- Reads Search Console for queries you nearly rank for, checks keyword data, and picks four gaps your existing posts do not cover.
- You get back
- The plan in the thread and the first post as a draft; approve it and it goes into your blog collection.
Refresh a slipping post
You, in GrokAsk Sprites why our "framer templates" post dropped and fix it.
- Sprites does
- Compares its queries and position over the last two periods, reads what now outranks it, and rewrites the body and SEO fields.
- You get back
- The rewrite with its reasons, as a draft; approve it and it replaces the same CMS item, same slug and links.
Clean up default SEO titles
You, in GrokUse Sprites to find CMS items still using default SEO titles and write proper ones.
- Sprites does
- Lists the items in each collection and checks their SEO fields against the page content and the queries they get.
- You get back
- The items and proposed titles in the thread; tell Sprites which to apply.
What Grok can do with Framer
The same doors, whichever client you are in. Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
The post lands in your CMS, not in the chat
A new item in the collection you name — blog, changelog, case studies — with the title, slug, body and SEO fields filled in, instead of text you paste into Framer by hand.
Framer has no MCP server; this is one
Framer’s own route is a connection for coding agents in a terminal. Sprites is a remote MCP server, so the same work runs from Claude, ChatGPT or any other client with one URL.
SEO fields written with the post
Title, meta description and slug produced alongside the body, from the keyword the post targets, rather than left at Framer’s defaults.
Existing items rewritten, not recreated
Point it at a CMS item that is slipping and it updates that item’s fields in place, so the slug and its links survive the refresh.
Search Console in the same conversation
Queries you rank 8–20 for, posts that lost position, and the refresh that would win them back — asked and answered without switching tools.
New posts wait for your approval
Every post or refresh Sprites writes stays a draft until you approve it, in the side panel or in the chat. Only then is it written into your Framer CMS.
How approvals work here
Grok renders tool results as text, so a Framer change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
What it reads
- Your Framer CMS collections and the items in them
- Each item’s fields, slug and draft state
- Your site’s published URLs
- Search Console queries, impressions, clicks and position, and keyword data for what you target
What it can change
- New CMS items in the collection you name, with title, slug, body and SEO fields
- Updates to the fields of an existing CMS item
- Posts and refreshes Sprites wrote, only after you approve them
- Single field edits you ask for directly, such as one meta description, applied when you ask
- Not your layouts, components or site settings, and not the publish of your site
When it does not work in Grok
Three things go wrong in this client specifically, and each has a one-line fix.
New Connector has no Custom option.
Bring-your-own MCP is a paid-tier feature, and on Business or Enterprise a workspace admin has to enable it first.
Grok answers from the timeline instead of your account.
Say "with Sprites". Without it, a question about your ads is one Grok will happily answer from public data rather than from your account.
The connector was added but nothing is callable.
The endpoint must be reachable on the public internet and must be the one above; a tunnel URL from a testing guide will not resolve.
And on the Framer side
Sprites says Framer is not connected.
The connection runs through the MCP plugin, which only works while it is open in the Framer desktop app. Open the project, open the plugin, then ask again. If the connection URL changed, paste the new one into the Framer integration in Sprites.
The collection I named cannot be found.
Sprites matches collections by name. Ask it to list your Framer collections and use the exact name it returns, or name the collection in the same words it has in the Framer CMS.
The post was written but is not in Framer.
It is still a draft. Approve it in the side panel, or tell your agent to approve it, and Sprites writes it into the collection.
Framer and Grok: questions
Which URL do I paste into Grok?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Grok change my Framer account without asking?
Grok renders tool results as text, so a Framer change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
Do I need a Framer API key or developer token?
No. Framer is connected once inside Sprites through Framer (connected through the MCP plugin from the Framer Marketplace), and the connector acts on that connection. Grok never sees a credential for it.
Why Grok for Framer specifically?
Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Is there an official Framer MCP server?
No. Framer’s own position is that it “doesn’t require a separate MCP server”: it offers an External Agent connection instead, set up with npx @framer/agent, which lets coding agents such as Claude Code, Codex, Cursor, Gemini CLI and Windsurf work on your canvas and CMS. The “MCP” plugin in the Framer Marketplace is made by a third party and says it is not official.
How does Sprites connect to Framer?
Through the MCP plugin from the Framer Marketplace: open it in the Framer desktop app, copy the connection URL it shows, and paste it into the Framer integration in Sprites. Framer has to stay open while Sprites works. Your agent then reaches Framer through the single Sprites URL, alongside every other channel.
Keep going
The same Grok connector reaches every other channel — nothing else to add.
Framer, from Grok
Paste one URL, sign in once, and the next Framer question you ask Grok gets answered from the live account.