SpritesAdd Sprites to Grok
Available on Grok paid tiers on web, iOS and Android; Business and Enterprise workspaces need an admin to provision it. You need a Sprites account with WordPress already connected — the connector acts on that connection, so Grok never handles a WordPress credential.
Open the connectors page
Go to grok.com/connectors. Built-in and catalogue connectors are listed here alongside anything you add yourself.
Grokgrok.comConnectorsCreate a custom connector
Click New Connector, then choose Custom. Paste the Sprites endpoint and give it a name.
New connector — CustomNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpComplete the sign-in
Grok sends you to the Sprites consent screen. Sign in with the account your channels are connected to and approve. Grok then discovers the tools and offers them in conversation like any built-in connector.
Spriteswants access on behalf of Grok- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelApprove changes by name
Grok renders results as text, so a pending change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites.
Official WordPress MCP vs Sprites MCP
WordPress.com runs its own MCP server at public-api.wordpress.com/wpcom/v2/mcp/v1. Here is what each one covers, so you can pick the one that fits in Grok — or connect both.
WordPress.com hosts its own MCP server, now able to write: 19 abilities across posts, pages, comments, categories, tags and media, each switched on individually in your MCP settings, with the agent describing every change and asking before it applies. Writes need a paid WordPress.com plan. Self-hosted WordPress has no hosted equivalent; its official route is the WordPress/mcp-adapter plugin over the Abilities API in WordPress 6.9.
| WordPress.com officialpublic-api.wordpress.com/wpcom/v2/mcp/v1 | Sprites MCPapproval-gated | |
|---|---|---|
| Which WordPress | WordPress.com sites; self-hosted sites install the MCP Adapter plugin instead | Self-hosted WordPress, over the REST API with an application password or the Sprites plugin |
| What it writes | Posts, pages, comments, categories, tags and media, each toggled on separately | Posts and page edits, with metadata, schema and internal links set |
| Before a change applies | The agent describes it and asks you to confirm in the chat | A draft or a diff you review; going live is a separate approval |
| What it knows about SEO | Your site’s content, analytics and settings | Your site plus Search Console, keyword data and what already ranks |
| Choosing what to write | Left to the model and your prompt | Researched: the keyword, the gap, and the pages that should link to it |
If you run WordPress.com and want to draft or tidy content from a chat, its own server is well built — every write is confirmed and every operation can be switched off. Use Sprites when the question is what to write and why: it reads Search Console and keyword data first, works on self-hosted sites without a plugin, and holds every post and edit as a draft you approve.
Run the first prompt
Ask Grok this. It routes to a Sprites door, which reads your WordPress account and answers — no account to name, no confirmation to give first.
- With Sprites, write a post on "wordpress speed optimization" and draft it in WordPress.
- Ask Sprites which WordPress pages lost position in the last 28 days and why.
- Use Sprites to rewrite the meta title and description on our /pricing page.
- Have Sprites add an FAQ section with schema to the three posts that get AI Overview impressions.
- With Sprites, cluster our blog by intent and tell me which posts cannibalise each other.
Open a new chat, ask "what Sprites tools do you have?" and confirm the doors are listed.
What Grok can do with WordPress
The same doors, whichever client you are in. Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
The post lands in WordPress, not in the chat
A draft in your posts list with the title, excerpt, focus keyphrase, meta description and internal links already filled in — not a wall of text you have to paste and reformat.
It has read your site first
Internal links point at pages that exist, and the voice matches what is already published, because Sprites crawled the site before it wrote anything.
Page edits arrive as a diff
You see which block changes before anything touches the live site. No agent rewriting a page you cannot recover.
Metadata and schema written with the page
Titles, descriptions, headings and FAQ schema produced alongside the body rather than bolted on by a plugin afterwards.
Search Console is in the same conversation
Queries you rank 8–20 for, pages that slipped, and the post that would close the gap — asked and answered without changing tools.
Publishing is always a separate yes
Every write, a draft included, is proposed for your approval first, and going live on your domain is its own separate approval.
How approvals work here
Grok renders tool results as text, so a WordPress change comes back written out rather than as a card. The approval waits for you in Sprites — open it there and the same run continues. Nothing is applied until you approve it.
What it reads
- Your published posts, pages, categories and internal link structure
- Search Console queries, impressions, clicks and average position
- Keyword volume, difficulty and what currently ranks
- Existing titles, meta descriptions and schema
What it can change
- Posts and pages, created as drafts
- Titles, meta descriptions, focus keyphrases, headings and FAQ schema
- Edits to existing pages, delivered as a reviewable diff
- Publishing is a separate, explicit approval — never implied by a draft
When it does not work in Grok
Three things go wrong in this client specifically, and each has a one-line fix.
New Connector has no Custom option.
Bring-your-own MCP is a paid-tier feature, and on Business or Enterprise a workspace admin has to enable it first.
Grok answers from the timeline instead of your account.
Say "with Sprites". Without it, a question about your ads is one Grok will happily answer from public data rather than from your account.
The connector was added but nothing is callable.
The endpoint must be reachable on the public internet and must be the one above; a tunnel URL from a testing guide will not resolve.
WordPress and Grok: questions
Which URL do I paste into Grok?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Grok change my WordPress account without asking?
Grok renders tool results as text, so a WordPress change comes back written out rather than as a card. The approval waits for you in Sprites — open it there and the same run continues. Nothing is applied until you approve it.
Do I need a WordPress API key or developer token?
No. WordPress is connected once inside Sprites through WordPress (Application Password or the Sprites plugin), and the connector acts on that connection. Grok never sees a credential for it.
Why Grok for WordPress specifically?
Grok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Is there an official WordPress MCP server?
Two, one for each kind of WordPress. WordPress.com hosts an MCP server with write tools for posts, pages, comments, media and taxonomies, each change confirmed by you. Self-hosted sites use the official WordPress/mcp-adapter plugin, which exposes the Abilities API from WordPress 6.9 as MCP tools. Automattic’s earlier wordpress-mcp repository has been archived, so any guide telling you to install that one is out of date.
What is the difference between that and Sprites?
The adapter exposes WordPress to a model. It does not do the research, know what already ranks, read Search Console, or write in your voice — it gives an agent the ability to create a post, and leaves the deciding to whatever is on the other end. Sprites is the other end.
Keep going
The same Grok connector reaches every other channel — nothing else to add.
WordPress, from Grok
Paste one URL, sign in once, and the next WordPress question you ask Grok gets answered from the live account.