Meta Ads MCP for GitHub Copilot: setup in two minutes

1. Open the MCP configuration

   Run MCP: Add Server from the Command Palette and choose Workspace or Global. Workspace writes .vscode/mcp.json, which is worth committing so the team shares the same connector; Global keeps it to you across every project.

   VS Code

   Command Palette›MCP: Add Server›Workspace

2. Add Sprites as an HTTP server

   The top-level key is servers, not mcpServers, and a remote endpoint needs an explicit type of http. This is the shape VS Code and Copilot share.

   .vscode/mcp.json

   {
     "servers": {
       "sprites": {
         "type": "http",
         "url": "https://mcp.sprites.ai/mcp"
       }
     }
   }

3. Authenticate

   VS Code shows an Auth action above the server entry once the file is saved. Run it, sign in to Sprites in the browser window that opens, and approve the scopes.

   Spriteswants access on behalf of Copilot

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Switch Copilot Chat to agent mode

   MCP tools are only offered to the agent. Pick Agent from the mode dropdown in Copilot Chat, then open the tool picker and confirm Sprites is listed.

   Agent modeCopilot Chat → mode dropdown

Meta hosts its own Ads MCP server as part of its ads AI connectors, alongside an Ads CLI for the terminal. You add it to ChatGPT, Claude or any MCP client as a custom connector and sign in with your Facebook Business login. It covers reporting, creating and editing campaigns, ad sets and ads, catalogs, datasets, A/B tests and conversion lift studies — on Meta, and only Meta.

If you only want to read Meta campaign data in ChatGPT, or you manage catalogs and lift studies, Meta’s official connector may be enough. Use Sprites when you run more than Meta, want new creative drafted rather than just managed, want competitor ads in the same thread, or need every write staged as an approval your team can see before it spends.

• With Sprites, which Meta creatives are fatiguing and what should replace them?
• Ask Sprites for 5 new hooks for our best-performing Instagram ad.
• Use Sprites to compare Meta ROAS this month against last month by ad set.
• Have Sprites check which of our Meta ad sets are stuck in learning.
• With Sprites, show me what our top 3 competitors are running on Meta right now.

Open the Copilot Chat tool picker in agent mode; Sprites appears with its tools, each one toggleable.

1. The Monday review

   You, in GitHub CopilotWith Sprites, how did our Meta ads do last week, and what changed?

   Sprites does

   Reads spend, ROAS and CPA by campaign and ad set against the week before, then checks frequency and learning phase for the ones that moved.

   You get back

   A short read in the thread — what moved and why — with one or two proposed fixes as approval cards.

2. Replace tired creative

   You, in GitHub CopilotAsk Sprites which Meta ads are fatiguing and draft replacements.

   Sprites does

   Finds the ads past the break on CTR and frequency, reads what is still working, and drafts new hooks, headlines and images in that direction.

   You get back

   Replacement ads previewed in placement, and one approval that swaps them in for the tired ones.

3. Launch a campaign

   You, in GitHub CopilotUse Sprites to launch a Meta campaign for our fall sale at $80 a day.

   Sprites does

   Builds the campaign, ad sets, audiences and ads with creative attached, and checks the budget against any spend ceiling you have set.

   You get back

   One editable proposal. Change the audience, the copy or the budget in the card; nothing goes live until you approve.

4. Competitor teardown

   You, in GitHub CopilotWith Sprites, what is Gymshark running on Meta and what should we test?

   Sprites does

   Pulls their live ads from the Meta Ad Library, longest-running first, and reads the angles, offers and formats they keep paying for.

   You get back

   Their ads in the thread, and three test concepts drafted for your account.

And on the Meta side