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Sprites MCP · Agents · Gemini

Connect Gemini to Your Marketing Stack With MCP

Gemini CLI supports remote MCP servers over streamable HTTP with OAuth, configured in its settings JSON under an mcpServers key. Sprites is that server for marketing, and because the accounts are largely Google ones already, Gemini ends up reading Google Ads, GA4 and Search Console through one connection.

MCP server URLhttps://mcp.sprites.ai/mcp
Set it upWhat it can reach

10 channels · 4 steps · updated September 8, 2026

GeminiSprites connected

Where is Google Ads wasting money this month?

Spritesoptimizerunning
  • Reading 4 campaigns, 61 ad groups
  • Pulling search terms, 34 days
  • Scoring waste against conversions
SpritesGoogle AdsNeeds your approval
  • Generic — Broad$1,240 · 0 convPause−$1,240
  • "free crm software"search termNegate−$380
  • Brand — ExactIS lost to budget 41%Raise+$25/day
SpritesMetaNeeds your approval
Perplexity133d livePerplexity Computer
Framerran 86dcomment TOP5 and i’ll DM you the full video breaking down 5
Descriptran 124dEdit audio, video, text & layout - with one AI-powered toolLearn More
SpritesLinkedInNeeds your approval
Create ABM campaignNo account list→412 accounts · 3 committee audiences · $220/day

Champion, economic buyer and blocker each get their own message. Starts paused.

3 changes proposed · nothing appliedReview
SetupSurfacesChannelsWorkflowsApprovalsFAQ

Add Sprites to Gemini

Available on Gemini CLI, free and paid, on macOS, Linux and Windows. You need a Sprites account with your channels already connected — the connector acts on that connection, so Gemini never handles a platform credential.

  1. Open the Gemini settings file

    Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.

    Gemini CLI
    ~/.gemini›settings.json
  2. Add Sprites under mcpServers

    Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.

    ~/.gemini/settings.json
    {
      "mcpServers": {
        "sprites": {
          "httpUrl": "https://mcp.sprites.ai/mcp"
        }
      }
    }
  3. Sign in

    Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.

    Spriteswants access on behalf of Gemini
    • Read your connected ad accounts and site data
    • Draft campaigns, creatives and pages for your approval
    • Apply only the changes you approve
    AllowCancel
  4. Check it landed

    Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.

    Terminal
    gemini mcp list

Which Gemini surface you are on

Only the surfaces below are documented here. Where we have not verified a path, the page says so rather than implying the setup is the same everywhere.

Gemini CLIVerified

mcpServers in ~/.gemini/settings.json, using httpUrl for a streamable HTTP endpoint. OAuth is handled by the CLI.

Gemini app (consumer chat)Not verified

We have not verified a custom remote MCP path in the consumer Gemini app, so this page does not give steps for one. Use the CLI.

Gemini API and SDKsNot verified

Building your own client against the API is a different job from adding a connector, and is out of scope here.

What Gemini can reach

All ten channels run through the one connector. Rows with a guide go deeper on that pairing; the rest are covered on the channel's own page.

ChannelWhat Gemini does with itGuide
Google AdsThe same Google account context Gemini already works in, without a second credential to manage.Set up →
MetaCreative fatigue per ad, audience overlap, new hooks previewed in the real placement.Set up →
LinkedInCost per lead by job function, ABM account lists, sponsored content that converts.Set up →
TikTokHook-level hold rates, the next creative batch, and rotation before the CPA moves.Set up →
RedditPerformance per subreddit, community-native copy, and the tourist traffic to cut.Set up →
GA4GA4 questions answered without opening an exploration or picking a dimension by hand.Set up →
SEOSearch Console evidence in the terminal, next to the templates the fix will land in.Set up →
AEOWho gets cited by ChatGPT and Perplexity for your prompts, and the pages that change it.Set up →
ShopifyProfit per product after ad cost, collection pages, and catalogue-true creative.Set up →
GBPMulti-location reads pinned to one listing at a time, so an answer cannot silently switch store.Set up →

Marketing workflows worth doing in Gemini

The account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.

Google Ads and GA4 in one diagnosis

The platform's conversion count against what analytics recorded, so a reporting gap is separated from a real drop.

Search Console technical investigation

Pages that lost position over 28 days, with the queries behind the loss, read from the terminal you are already fixing the site in.

Business Profile visibility review

Views, calls and direction requests per location, and which listings are incomplete enough to be dropping out of the map pack.

Ecommerce demand analysis

Item-scoped GA4 revenue against paid spend, to find the product whose demand is real and whose acquisition cost is not.

Permissions, approvals and authentication

You sign in with OAuth and the connector acts on your workspace. No API keys in a config file, no shared service account, and revoking the grant kills the very next call.

ActionWhen it happensWhat that covers
Read an accountOn requestSpend, performance, search terms, rankings, catalogue
Draft a changeOn requestCampaigns, creative, budgets, pages and posts
Apply a changeOnly on your approvalGemini returns the change as text; the approval waits for you in Sprites
Spend moneyOnly on your approvalNew campaigns start paused unless you say otherwise
Revoke accessInstantlyThe next call after a revoke fails, not the one after that

Gemini MCP questions

Why httpUrl instead of url?

Gemini CLI reads httpUrl for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, so the wrong key connects to nothing and reports no tools.

Does Gemini CLI handle OAuth?

Yes. It supports OAuth 2.0 for remote servers, discovers the authorization server from the endpoint, opens a browser for consent and stores the token in ~/.gemini/mcp-oauth-tokens.json.

Can I use this in the Gemini app rather than the CLI?

Not from this page. We only publish steps for surfaces we have verified, and the custom remote MCP path in the consumer app is not one of them yet.

Can it change my ad accounts on its own?

No. Reads happen on request; every write comes back as a change you approve first, and new campaigns start paused. Nothing is applied because a model decided it should be.

How do I check it connected?

Type /mcp inside the CLI to list servers and their tools, or run gemini mcp list from a shell to see status without starting a session.

Similar agents

Chosen because they are set up and used the same way, not because they are the most popular.

All agents→
ClaudeChatGPTGoogle Antigravity

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