Muse × Sprites
It knows your calendar. It does not know that a campaign burned £4,000 on one search term last month.
Which search terms wasted money last month?
£4,120 of spend with nothing behind it · nothing applied yet
$1 today. Cancel anytime before day 7.
$1 today. Cancel anytime before day 7.
15 channels through one connector · 13 other AI clients already connected
How do I connect Muse to my ad accounts?
Through one custom connector to Sprites, in three steps. Connect Google Ads, Meta, LinkedIn or TikTok inside Sprites once; paste one message into Muse so it builds a Custom Connector to Sprites; then approve the Sprites sign-in. Muse can then read your live ad accounts and propose changes — budgets, negative keywords, paused ads, new campaigns — and every change waits for your approval before it is applied.
Meta built Muse to act on your life — inbox, calendar, reservations, shopping. It ships with no connection to a single advertising platform, and it cannot build one out of nothing. That is not a criticism; it is just the half that was never in scope.
What Meta shipped, where it runs, what it costs, and the one line that matters to a marketer: no advertising platform is built in.
Muse is not limited to Meta-approved connectors. Built-ins and directory listings are reviewed by Meta, and neither includes an ad platform; a Custom Connector is not reviewed, and it is the only door that opens onto a campaign today.
Settings › Connectors › Connect, or say “connect my Gmail”. Facebook, Instagram and Threads connect themselves if they share your Accounts Center.
ReviewedBuilt by Meta with the provider
ReachesGoogle Workspace, Outlook, Notion, Shopify Catalog, Spotify, OpenTable and the rest of the directory.
No ad platformsA developer submits a connector through Meta’s connector platform. Once approved, it appears in the list beside the built-ins.
ReviewedMeta checks function, security and legal terms, and tests it end to end
ReachesOpened to developers in September 2026 — over 1,500 applications in the first week. No ad platform has been listed yet.
No ad platformsAsk Muse in the conversation to create a Custom Connector and give it an entry point — an MCP server URL, or API docs it can read.
ReviewedNot reviewed. Meta says to grant access with caution
ReachesAnything with a public, hosted endpoint — including every ad platform behind Sprites.
Reaches ad accountsAdd with Sprites
None of these is built into Muse. One custom connector to Sprites adds every one.
Connect the platforms to Sprites once, paste one message into Muse, approve one sign-in, grant the right permission, and put the report on a schedule. Every screen below is the one you will meet.
Muse never touches a Google or Meta credential, so the platforms are connected once inside Sprites through each one’s normal sign-in. Do this before Muse, or the first question comes back empty.
Paste the message below into any Muse conversation — phone, web or Mac. Settings › Connectors only lists Meta’s built-ins, so this is the whole setup: Muse reads the endpoint, builds a client on its Secure VM and tests it.
Build a custom connector to Sprites, my marketing operator.
Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results.
Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
A Sprites consent screen opens in the browser. Sign in with the account your platforms are connected to and approve. The grant is revocable from either side, and the next call after a revoke fails closed.
The first time Muse calls a Sprites tool, it asks. “Allow for this task” is the right answer for reads. Writes are safe to allow too, because Sprites holds every change for approval on its side regardless of what Muse is allowed.
Muse wants to read your Google Ads account for the last 30 days.
Muse saves the working connector as a reusable skill. From then on, “ask Sprites” works from any conversation, and Muse picks the right door — analyze, optimize, research, launch — from what you ask.
Sprites
analyzeoptimizeresearchcreate_creativelaunchschedule_taskMuse runs recurring tasks until you cancel them. A Monday cross-channel brief and a daily pacing check are the two worth setting up first; both land in Upcoming, and every run is in the Activity log.
Every prompt below runs against the live account through a Sprites door. They work verbatim — and each one links to the channel page that documents what sits behind it.
“Find search terms over £50 with zero conversions in the last 30 days, group them into negative keyword themes, and show me what each one cost.”
What comes backSix themes, £4,120 between them. The largest is 14 queries about free templates against a paid product. Sprites drafts the negative list and holds it for your approval.
“Which Meta ads have falling CTR and rising frequency this week? Name the ads, not the campaigns, and suggest three replacement angles.”
What comes backThree ads named individually, with the day each one turned. Frequency on the worst is 4.8 against a CTR down 41% in nine days.
“Show me Search Console queries where we rank 5 to 15 with over 500 impressions, and which page to improve for each.”
What comes backTwenty-two queries, mapped to eleven pages. Four of them point at one page that is one section short of the intent it ranks for.
“Do ChatGPT, Claude and Perplexity mention us when someone asks for tools in our category? Show who they name instead.”
What comes backCited in 3 of 12 prompts. Two competitors appear in all twelve. The gap traces to comparison pages neither of them let you skip.
“Compare entry pages by sessions against conversion rate for the last 28 days, and flag anything taking real traffic and converting under 1%.”
What comes backOne page takes 31% of paid sessions and converts at 0.4%. Sprites traces it to the three campaigns pointing there.
“Which products sell well organically but get no ad spend, and what would a campaign for the best three look like?”
What comes backNine products, ranked by organic revenue against zero spend. The top three get a drafted campaign each — paused until you approve it.
Muse runs recurring tasks until you cancel them. These six turn a connected account into reports that arrive on their own — each one sentence to Muse, each landing where someone already looks.
“Every Monday at 8am, ask Sprites how Google Ads, Meta and LinkedIn did last week against the week before, and write it to my “Ad report” sheet.”
Each runSpend, conversions and CPA per channel, the biggest mover named, one line on why.
“Every weekday at 9am, check with Sprites whether any campaign is pacing more than 15% over its monthly budget. Only message me if one is.”
Each runSilence on a normal day. On a bad one, the campaign, the overspend and a proposed cap.
“Every Friday, ask Sprites for search terms that spent over $50 this week with no conversions, and draft negatives for my approval.”
Each runGrouped negative themes with their cost, held in Sprites as an approval.
“Every second Tuesday, ask Sprites which Meta ads have frequency over 3 and falling CTR, and suggest replacement angles.”
Each runThe individual ads turning, the day each one turned, three angles to test.
“On the 1st of each month, ask Sprites for Search Console queries ranking 5 to 15 with real impressions, and which page to improve for each.”
Each runQueries mapped to pages, with the one change most likely to move each.
“Every Thursday, ask Sprites whether ChatGPT, Claude and Perplexity mention us for our category prompts, and who they name instead.”
Each runCitation rate by engine, the competitors cited, and the pages behind the gap.
Every card below is a real ad, still running, pulled from the library Sprites reads — 16 industries, ordered by how long each creative has survived. Survival is the only public signal that correlates with an ad working, which is why the wall is sorted by it rather than by how good the pictures are.
FootwearLiveKURU FootwearWomen's TREAD577 days running · Shop now
Personal injury lawLiveShook & StoneWorkers' Compensation Lawyers1893 days running · Contact us
SupplementsLiveNeededNourishing Mothers and Mother Earth417 days running · Learn more
B2B SaaSLiveZapierVector Media can't live without Zapier984 days running · Learn more
Home decorLiveWayfairAurora Solid Wood Bed Frame with Headboard - Find it on the App!1035 days running · Use app
FintechLiveRemitlyTry the Remitly app now.548 days running · Sign up
PetLivePortland Pet Food CompanyYour Solution to Picky Eaters894 days running · Shop now
CoffeeLivePurity CoffeeThe 🌎's healthiest ☕? with no mold or mycotoxins950 days running · Shop now
Car detailingLiveCerakoteGet A Cerakote Demo Today1499 days running · Contact us
JewelryLiveMint & LilyRemember Who You Are and Straighten Your Crown Cuff Bracelet - Granddaughter / Silver / Standard884 days running · Shop now
ToysLiveKiwiCoYes you can play with your newborn!416 days running · Shop now
RoofingLiveValor HomeEvery 90 days Valor Home 'Raises the Roof' for a Veteran.1146 days running · Like Page
KitchenwareLiveDalstrongVegetable Knife 7" | Nakiri | Quantum 1 Series | Dalstrong ©632 days running · Shop now
LuggageLiveBellroyYour Bellroy is made from leathers that age gracefully, and develop unique character over time – the best leathers we can find.754 days running · Shop now
Gyms and fitnessLiveRogueGarmin Tacx® NEO Bike Plus790 days running · Shop now
Mobile appLiveAliExpressחורף מרופד קורדרוי חולצה גברים חם אופנה רטרו מוצק צבע מזדמן כותנה חולצה גברים רופף ארוך שרוולים902 days running · Shop nowThis is the part worth reading before you connect anything. Muse asks before it acts and keeps an audit trail; Sprites holds every write for approval and starts new campaigns paused. Neither of them needed the other to arrive at that — which is why the pairing is safe in a way most agent integrations are not.
Muse runs in one of two modes — “Ask for some actions” or “Always ask” — and each request offers Allow once, Allow for this task, Always allow or Deny.
Every write comes back as a change you approve first. New campaigns start paused. Nothing is applied because a model decided it should be.
Muse keeps an Activity log — a chronological record of every action — and an Upcoming list of what it intends to do next.
Every approved change is logged against the account, the person and the run that proposed it, and is reversible from Sprites.
Keys go into a secure prompt, never the chat. Muse holds a stand-in token and the real credential is added only at the network edge.
Your ad platforms are connected once inside Sprites. Muse never handles a Google or Meta credential — it holds a revocable grant to Sprites and nothing else.
A separate Sentinel agent approves every connector call and network request, and any connection can be withdrawn.
Revoke the grant and the very next tool call fails closed. There is no cached key to keep working in the background.
All 15 channels run through the same connector and the same grant. Connect a platform once inside Sprites and Muse never touches a credential for it.
Said plainly, because a page like this is usually where the hedging goes missing. The connector is live and thirteen other clients are on it today. A Muse setup we have walked end to end is not something we can claim yet.
Live today
Not verified yet
Not on its own — Muse ships with no connection to any ad platform. Connected to Sprites it can read the account and propose changes, and you approve each one. Neither Muse nor Sprites applies a spend change without you.
Yes, through a Custom Connector. Settings › Connectors lists only the built-in connectors and has no field for a URL, so you ask Muse in the chat to create a Custom Connector and give it the server URL. Muse builds, tests and saves the integration itself. A hosted HTTPS endpoint speaking streamable HTTP is the shape it expects, which is what Sprites publishes.
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it. Every OAuth grant is bound to exactly that address, so a variant of it is refused before consent.
No. Your platforms are connected once inside Sprites, through each platform’s normal sign-in, and the connector acts on that connection. Muse never sees a platform credential.
No, and no custom connector is — Meta does not review them, which is why the trust question is about the service on the other end. Sprites publishes a standard remote MCP server; any client that speaks the protocol can reach it, which is the point of an open protocol.
No. Built-in connectors and directory listings are reviewed by Meta, but a Custom Connector is not: you can point Muse at any public MCP server or documented API by asking in the chat. Meta’s own caution is that it does not review custom connectors, so the trust question moves to the service on the other end.
Muse is free with a weekly usage limit. Power is $20 a month for 500M Muse tokens a week and Maximum is $100 a month for 3B. Custom connectors draw on the same allowance; there is no separate connector fee.
Not yet. Muse launched in the US for adults 18 and over, on iOS, Android, the web, WhatsApp and a Mac app, and Meta says subscriptions are not available in all locations.
The same connector serves Claude, ChatGPT, Gemini, Cursor, Codex, Copilot and seven more, with setup verified in each. The channels and the approval model are identical — only the client changes.
One page per question people actually ask, plus the connector underneath all of it.
Connect your ad accounts to Sprites once. Muse, Claude, ChatGPT or any other client that speaks the protocol reads them from there — and every change waits for you.