The steps, in order
Platform sign-in first, then the one message to Muse. The Sprites connector is the same URL every other client uses; only the Muse half of the path is chat-driven.
TikTok Ads connects as an ad account inside Sprites.
- 01
Connect TikTok Ads inside Sprites
Sign in with the TikTok for Business account that owns the advertiser account. Sprites connects through TikTok’s own OAuth, so there is no access token to paste into Muse.
TikTok - 02
Ask Muse to create a Custom Connector
Paste a message naming the Sprites MCP server at https://mcp.sprites.ai/mcp. Muse builds a client on its Secure VM, connects over streamable HTTP and tests the tools.
New message to MuseStep 1 · 30 secondsBuild a custom connector to Sprites, my marketing operator. Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results. Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse builds the connector itself, tests it, and saves it as a skill.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
- 03
Approve the Sprites sign-in
A Sprites consent screen opens in the browser. Sign in with the account that holds the platform connection and approve what Muse may do.
Muse - 04
Set Muse’s permission for Sprites tools
The first time Muse calls a Sprites tool it asks. Choose “Allow for this task” for reads; Sprites holds every write for your approval regardless.
Muse - 05
Save the connector as a skill
Ask Muse to save the working connector as a skill called Sprites, so “ask Sprites” works from any later conversation.
Muse
Once it is connected, ask
- “With Sprites, which TikTok ads have the lowest CPA this week, and what do their hooks share?”
- “Ask Sprites for spend and CPA by TikTok ad group, last 7 days.”
- “Have Sprites draft five new hooks from my best-converting TikTok ad.”
Full channel surface: TikTok Ads MCP · Full setup guide · Connect Muse to your ad accounts
Connect TikTok Ads to Muse, answered
Why does Muse not connect to TikTok Ads directly?
Muse’s built-in connectors cover inbox, calendar, shopping and a handful of work tools. No ad platform is on the list, TikTok included, and none was among the connectors Meta named at Connect 2026. A Custom Connector pointed at a service that already holds the TikTok advertiser account is the route.
What can Muse do with TikTok Ads through Sprites?
Read spend, CTR, CPC, conversions and CPA for every campaign, ad group and ad, so the openings that convert stand apart from the ones that do not. Sprites drafts the next batch of hooks and scripts against the winners and proposes creative rotation and ad-group budget moves. New campaigns start paused, and nothing applies until you approve it.
Do I need a TikTok Marketing API token for Muse?
No. TikTok is connected once inside Sprites through TikTok’s own sign-in. Muse holds a revocable grant to Sprites and never sees a TikTok credential, so there is nothing to paste into the chat beyond the Sprites MCP URL.
Can Muse write TikTok ad creative?
Through Sprites it can draft hooks and scripts against your best-performing ads and preview them before anything ships. Shooting or editing the video is a separate step; the drafts are the brief for whoever makes it. Every new ad is created paused and waits for your approval.
Can one Muse connector cover TikTok and Meta together?
Yes. The grant Muse holds is to Sprites rather than to one platform, so TikTok, Meta, Google Ads and LinkedIn connected in the same Sprites workspace all answer through the same skill — which is what makes a cross-channel question one sentence.
The message that connects it
A custom connector has no settings form — Settings › Connectors only lists Meta’s built-ins. Paste this into any Muse conversation and it builds the integration, tests it, and saves it as a skill.
Build a custom connector to Sprites, my marketing operator.
Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results.
Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
What one connector reaches
Every channel below runs through the same endpoint and the same grant. Connect a platform once inside Sprites and the agent never touches a credential for it.
Where this stands
The same plain statement the main guide makes, because it belongs on every page that tells someone to paste something.
Live today
- The Sprites connector is live at https://mcp.sprites.ai/mcp, over streamable HTTP with OAuth.
- Thirteen other AI clients are connected to it today, with setup we have verified in each.
- Every channel below is reachable through that one endpoint right now.
Not verified yet
- Muse builds custom connectors from a hosted URL, which is exactly the shape we publish — but we have not yet walked a Muse setup end to end ourselves, so the message above is not a verified guide.
- Early testers report that an OAuth sign-in takes more back-and-forth in Muse than a static API key does. Sprites signs in with OAuth, and we are testing that handoff now.
Common questions
Where do I paste a TikTok access token in Muse?
Nowhere. Connect TikTok Ads in Sprites, then give Muse the Sprites MCP URL. A token pasted into a chat is the wrong shape for this, and Muse never needs one.
Will Muse change my TikTok budgets on its own?
Not through Sprites. Budget moves, pauses and new ads all arrive as proposals, and a person approves each one before anything spends.
Does connecting TikTok Ads to Muse need a paid Muse plan?
Not for the setup. Custom connectors draw on Muse’s weekly token allowance, so a daily routine across several channels is where the free limit starts to pinch. Sprites has its own trial.
Give your agent something worth asking about
Connect your ad accounts to Sprites once. Muse, Claude, ChatGPT or any other client that speaks the protocol reads them from there — and every change waits for you.