What to ask once it can see the accounts
Every prompt below runs against the live account through a Sprites door, and works verbatim. Each card links to the channel page that documents what sits behind it.
Wasted spend, named
“Find search terms over £50 with zero conversions in the last 30 days, group them into negative keyword themes, and show me what each one cost.”
What comes backSix themes, £4,120 between them. The largest is 14 queries about free templates against a paid product. Sprites drafts the negative list and holds it for your approval.
Creative fatigue, before it costs you
“Which Meta ads have falling CTR and rising frequency this week? Name the ads, not the campaigns, and suggest three replacement angles.”
What comes backThree ads named individually, with the day each one turned. Frequency on the worst is 4.8 against a CTR down 41% in nine days.
The rankings within reach
“Show me Search Console queries where we rank 5 to 15 with over 500 impressions, and which page to improve for each.”
What comes backTwenty-two queries, mapped to eleven pages. Four of them point at one page that is one section short of the intent it ranks for.
Whether the models cite you
“Do ChatGPT, Claude and Perplexity mention us when someone asks for tools in our category? Show who they name instead.”
What comes backCited in 3 of 12 prompts. Two competitors appear in all twelve. The gap traces to comparison pages neither of them let you skip.
The page quietly losing the money
“Compare entry pages by sessions against conversion rate for the last 28 days, and flag anything taking real traffic and converting under 1%.”
What comes backOne page takes 31% of paid sessions and converts at 0.4%. Sprites traces it to the three campaigns pointing there.
Products the ads never reach
“Which products sell well organically but get no ad spend, and what would a campaign for the best three look like?”
What comes backNine products, ranked by organic revenue against zero spend. The top three get a drafted campaign each — paused until you approve it.
Muse for Ads, answered
Which ad platforms can Muse reach?
Through Sprites: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads and Reddit Ads, alongside GA4, Search Console, Shopify, WordPress and Google Business Profile. All of them run through one connector and one sign-in rather than a separate integration per platform, because the connector acts on connections you have already made inside Sprites.
What can you actually ask it?
Questions that need the live account. Which search terms spent without converting last month, which Meta creative is fatiguing this week by frequency and falling click-through rate, which landing page takes a third of paid traffic and converts at nothing, which products sell organically but get no spend. The answers come back with the real figures in them.
Can Muse change a budget or pause an ad?
Muse can propose both, and propose is the operative word. Through Sprites a spend change arrives as an approval with its before and after filled in, and a new campaign is created paused. Nothing is applied because a model decided it should be — which matters more here than anywhere else, because this is the one connector category where a mistake costs money directly.
Does Muse need my Google Ads API key?
No. Platforms are connected once inside Sprites through each one’s normal sign-in, and the connector acts on that connection. Muse holds a revocable grant to Sprites and never sees a Google, Meta or TikTok credential. There is no developer token to obtain and no API key to paste into a chat.
Is Muse better than a dashboard for this?
For a question, usually; for routine bulk work, not necessarily. Its advantage is that a cross-channel question — what changed this week across Google, Meta and LinkedIn together — is one sentence rather than three dashboards reconciled by hand. Its limit is that it is a conversation, so a task that is genuinely forty identical clicks is still forty clicks somewhere.
The message that connects it
A custom connector has no settings form — Settings › Connectors only lists Meta’s built-ins. Paste this into any Muse conversation and it builds the integration, tests it, and saves it as a skill.
Build a custom connector to Sprites, my marketing operator.
Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results.
Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
What one connector reaches
Every channel below runs through the same endpoint and the same grant. Connect a platform once inside Sprites and the agent never touches a credential for it.
Where this stands
The same plain statement the main guide makes, because it belongs on every page that tells someone to paste something.
Live today
- The Sprites connector is live at https://mcp.sprites.ai/mcp, over streamable HTTP with OAuth.
- Thirteen other AI clients are connected to it today, with setup we have verified in each.
- Every channel below is reachable through that one endpoint right now.
Not verified yet
- Muse builds custom connectors from a hosted URL, which is exactly the shape we publish — but we have not yet walked a Muse setup end to end ourselves, so the message above is not a verified guide.
- Early testers report that an OAuth sign-in takes more back-and-forth in Muse than a static API key does. Sprites signs in with OAuth, and we are testing that handoff now.
Common questions
Does Muse have a Google Ads integration?
Not a built-in one. Meta ships no advertising connector for Muse. The route is a custom connector pointed at a service that already holds your ad accounts, which is what Sprites is.
Can I use Muse for client accounts?
The connector acts on whatever is connected inside Sprites, so an agency with several accounts connected can reach them the same way. The grant is per person, and the approval still sits with whoever holds it.
What happens if Muse gets something wrong?
You see it before it happens, because it arrives as a proposed change rather than an applied one. That is the difference worth insisting on in this category: a wrong answer costs you a moment, a wrong write costs you budget.
Which other AI clients can do this?
Thirteen, today, through the same connector — Claude, ChatGPT, Gemini, Cursor, Codex, GitHub Copilot and the rest, each with setup we have verified. The channels and the approval model are identical; only the client changes.
Give your agent something worth asking about
Connect your ad accounts to Sprites once. Muse, Claude, ChatGPT or any other client that speaks the protocol reads them from there — and every change waits for you.