The steps, in order
Platform sign-in first, then the one message to Muse. The Sprites connector is the same URL every other client uses; only the Muse half of the path is chat-driven.
ChatGPT Ads is research-only today — no advertiser OAuth to grant.
- 01
Connect the channels you do run
Sign Google Ads, Meta, LinkedIn or Reddit into Sprites as usual. ChatGPT Ads research does not need a separate ChatGPT advertiser login; it reads Sprites’ public corpus once the Sprites connector is in Muse.
ChatGPT - 02
Ask Muse to create a Custom Connector
Paste a message naming the Sprites MCP server at https://mcp.sprites.ai/mcp. Muse builds a client on its Secure VM, connects over streamable HTTP and tests the tools.
New message to MuseStep 1 · 30 secondsBuild a custom connector to Sprites, my marketing operator. Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results. Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse builds the connector itself, tests it, and saves it as a skill.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
- 03
Approve the Sprites sign-in
A Sprites consent screen opens in the browser. Sign in with the account that holds the platform connection and approve what Muse may do.
Muse - 04
Set Muse’s permission for Sprites tools
The first time Muse calls a Sprites tool it asks. Choose “Allow for this task” for reads; Sprites holds every write for your approval regardless.
Muse - 05
Save the connector as a skill
Ask Muse to save the working connector as a skill called Sprites, so “ask Sprites” works from any later conversation.
Muse
Once it is connected, ask
- “With Sprites, which advertisers show up for “best CRM for startups” in ChatGPT ads?”
- “Ask Sprites what ChatGPT ad formats are running in our category this month.”
- “Have Sprites compare ChatGPT ads copy against our Meta headlines for the same offer.”
ChatGPT ads hub · Full setup guide · Connect Muse to your ad accounts
ChatGPT Ads and Muse, answered
Why is there no ChatGPT Ads sign-in in Sprites?
Advertiser access for ChatGPT ads is still closed compared with Google Partner OAuth or Meta Business Login. Until OpenAI ships an API an operator can grant, there is nothing honest for Sprites to connect. The library and research tools are what exist today.
What can Muse actually do with ChatGPT ads today?
Through Sprites it can search the ChatGPT ads corpus Sprites publishes — advertiser, prompt, headline, format and when the ad was seen — and pull examples into the conversation. It cannot raise a ChatGPT ads budget, pause a placement or create a campaign, because there is no account write path.
Is this the same as connecting ChatGPT itself to Sprites?
No. Connecting ChatGPT as an MCP client so ChatGPT can run your Google and Meta accounts is a different job, documented on the Sprites MCP pages. This page is about Muse reading ChatGPT ads as a channel, not about ChatGPT as the agent.
How does Muse get the ChatGPT ads data?
The same Custom Connector to Sprites used for every other channel. Once Sprites is a Muse skill, asking about ChatGPT ads routes to the research tools behind the corpus rather than to an Ads Manager login.
When will a real ChatGPT Ads account connect exist?
When OpenAI opens advertiser API access an operator can grant. Sprites will add it the same way LinkedIn and Reddit were added — as an OAuth integration behind the same MCP endpoint — and this page will change from research to account connect.
The message that connects it
A custom connector has no settings form — Settings › Connectors only lists Meta’s built-ins. Paste this into any Muse conversation and it builds the integration, tests it, and saves it as a skill.
Build a custom connector to Sprites, my marketing operator.
Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results.
Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
What one connector reaches
Every channel below runs through the same endpoint and the same grant. Connect a platform once inside Sprites and the agent never touches a credential for it.
Where this stands
The same plain statement the main guide makes, because it belongs on every page that tells someone to paste something.
Live today
- The Sprites connector is live at https://mcp.sprites.ai/mcp, over streamable HTTP with OAuth.
- Thirteen other AI clients are connected to it today, with setup we have verified in each.
- Every channel below is reachable through that one endpoint right now.
Not verified yet
- Muse builds custom connectors from a hosted URL, which is exactly the shape we publish — but we have not yet walked a Muse setup end to end ourselves, so the message above is not a verified guide.
- Early testers report that an OAuth sign-in takes more back-and-forth in Muse than a static API key does. Sprites signs in with OAuth, and we are testing that handoff now.
Common questions
Can Muse buy ads inside ChatGPT for me?
No. There is no write path to ChatGPT Ads from Muse or from Sprites today. Research and creative comparison are what the connector can do.
Where do I manage ChatGPT ads if not in Muse?
In OpenAI’s own ads surfaces while they remain invite-only or limited. Sprites’ ChatGPT ads guides and library cover what is public; they are not a substitute for an advertiser login.
Does the Muse free plan cover ChatGPT ads research?
Research calls draw on Muse’s token allowance like any other Custom Connector use. Sprites’ corpus read is included once you have a Sprites account; there is no separate ChatGPT Ads line item.
Give your agent something worth asking about
Connect your ad accounts to Sprites once. Muse, Claude, ChatGPT or any other client that speaks the protocol reads them from there — and every change waits for you.