Why it happens
Unrealistic outcomes
Unrealistic outcomes
"Lose 10 kg in 2 weeks", "make $5,000 a week from home", "clear skin overnight".
Before-and-after images
Side-by-side body, skin or weight images in health and wellness ads get rejected even when they are real.
Health and medical claims
Saying a product cures, treats or prevents a condition, or that it is approved when it is not.
Fake urgency and fake features
Countdown timers that reset, a play button on a static image, or a "free" offer that is not free.
The landing page makes the claim
A careful ad still fails if the page behind it makes the promise.
How to fix it, step by step
Find the promise
Mark every number, timeframe and guarantee in the text, headline, image and video captions.
Replace it with the mechanism
"Lose 10 kg fast" becomes "A 12-week coaching plan with a nutritionist." "Earn $5k a week" becomes "Learn to run paid ads for clients."
Swap the creative
Drop before-and-after images. Show the product, the process or a customer using it.
Check the landing page
Remove the same claims from the page the ad links to.
Publish the edited ad
The edit goes back to review. Most finish within 24 hours.
Steps checked against Meta Advertising Standards on unacceptable business practices, health and wellness and misinformation, and Meta Business Help Center articles on rejected ads.
Sprites fixes this
Or let Sprites fix it
Sprites reads the rejection and the ad, rewrites the claim inside the policy, and proposes the new ad. You approve it first.
What Sprites does
- Reads the review feedback, the copy and the creative on the rejected ad.
- Proposes a corrected copy with the claim rewritten in the text, headline and description, created paused with the original paused.
- When the image is the problem, proposes a new ad in the same ad set with new creative and the rewritten copy, created paused.
What it doesn't do
- File the appeal in Account Quality
Questions
Are before-and-after images banned on Meta?
In health, weight loss and cosmetic ads, yes in practice. They get rejected under the health and wellness and misleading claims rules.
Can I use customer results in my ad?
Describe what the customer did, not a guaranteed outcome for the reader. "Maria booked 40 calls in her first month" reads as a story. "You will book 40 calls" reads as a promise.
Are numbers allowed at all?
Yes. Prices, features and verifiable facts are fine. Outcome numbers with a timeframe are what gets flagged.
Why did my supplement ad get rejected?
Supplements fall under restricted health rules. Any claim that it cures, treats or causes fast weight loss gets rejected.
Will an appeal work?
Rarely, if the ad contains an outcome promise. Rewrite it. Appeal only when the copy makes no such claim.
Let Sprites fix it
Connect the account. Sprites finds the cause, stages the change and waits for your approval.