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LinkedIn · carousel

LinkedIn carousel ad specs

A LinkedIn carousel is 2 to 10 square cards at 1080x1080, up to 10MB each, with a 45-character headline per card and up to 255 characters of intro text.

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Linear ad1:1
Linear

LinkedIn carousel ad specs

From LinkedIn's Marketing Solutions help center.

Carousel

1080x1080

LinkedIn feed

Ratios
1:1
Files
JPG, PNG, GIF (non-animated)
Max file
10MB per card
Introductory text
150 recommended, 255 max
Card headline
45 characters

2 to 10 cards, each shown at 312x312 in the feed. Square only.

What real LinkedIn carousel ads are shaped like

76.9% of carousel LinkedIn ads in the Sprites ads library run at 1:1.

LinkedIn ads library→
  • 76.9%1:1
  • 20.5%4:5
  • 2.6%9:16

How to use it

Square only. Each card shows at 312x312 in the feed, so any text on a card has to read at a third of its size.

The first card carries the ad. Most people see one card and the edge of the next; make the edge pull them across.

For single image and video specs, see LinkedIn ad sizes and LinkedIn video ad specs.

Make LinkedIn ads in every size

Ask Sprites for LinkedIn image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.

How ad generation works→
1200x1200720x9001200x628
  • LinkedIn Single Image (Landscape 1.91:1)
  • LinkedIn Single Image (Square 1:1)
  • LinkedIn Single Image (Vertical 4:5)

Keep going

  • LinkedIn ad sizes
  • LinkedIn video ad specs
  • LinkedIn ads library
  • All ad specs
  • Meta ad specs
  • Instagram ad specs
  • TikTok ad specs
  • Reddit ad specs
  • YouTube ad specs
  • Pinterest ad specs
  • Snapchat ad specs
  • Google display ad sizes
  • Ad hooks
  • Static ads
  • Video ads
  • Ad copy examples
  • All ad examples
  • Swipe file

LinkedIn carousel ad specs: questions

What size are LinkedIn carousel cards?

1080x1080 at 1:1. Cards display at 312x312 in the feed.

How many cards can a LinkedIn carousel have?

2 to 10.

What are the LinkedIn carousel text limits?

Intro text: 150 characters recommended, 255 max. Card headline: 45 characters.

Can LinkedIn carousel cards be video?

No. Cards take JPG, PNG or non-animated GIF, up to 10MB each.

Every size, from one prompt

Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.

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