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LinkedIn · video

LinkedIn video ad specs

LinkedIn video ads are MP4, 75KB to 500MB, 3 seconds to 30 minutes long. They run at 16:9 (1920x1080), 1:1, 4:5 (720x900) or 9:16 (720x1280).

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Perplexity ad16:9
Perplexity

LinkedIn video ad specs

From LinkedIn's Marketing Solutions help center.

Video

1920x1080

LinkedIn feed

Ratios
16:9, 1:1, 4:5, 9:16
Minimum
640x360 landscape, 360x360 square, 360x450 4:5, 360x640 vertical
Files
MP4
Max file
75KB to 500MB
Length
3 seconds to 30 minutes (15 to 30 seconds recommended)
Introductory text
150 recommended, 3,000 max
Headline
70 recommended, 200 max

H.264 or VP8 under 30 frames per second, AAC or MPEG4 audio. Captions upload as an SRT file. Custom thumbnail up to 2MB.

What real LinkedIn video ads are shaped like

45.9% of video LinkedIn ads in the Sprites ads library run at 16:9.

LinkedIn ads library→
  • 45.9%16:9
  • 27.5%1:1
  • 13.5%9:16
  • 6.5%4:5

How to use it

LinkedIn recommends 15 to 30 seconds. Most of the feed scrolls muted, so burn in captions or upload an SRT file.

Pick the shape for where the audience is. 16:9 is native on desktop; 1:1 and 4:5 take more of a phone screen; 9:16 runs on mobile only.

All LinkedIn formats are on LinkedIn ad sizes. For what B2B advertisers run, the LinkedIn ads library and the video ads collection.

Make LinkedIn ads in every size

Ask Sprites for LinkedIn image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.

How ad generation works→
1200x1200720x9001200x628
  • LinkedIn Single Image (Landscape 1.91:1)
  • LinkedIn Single Image (Square 1:1)
  • LinkedIn Single Image (Vertical 4:5)

Keep going

  • LinkedIn ad sizes
  • LinkedIn carousel ad specs
  • LinkedIn ads library
  • All ad specs
  • Meta ad specs
  • Instagram ad specs
  • TikTok ad specs
  • Reddit ad specs
  • YouTube ad specs
  • Pinterest ad specs
  • Snapchat ad specs
  • Google display ad sizes
  • Ad hooks
  • Static ads
  • Video ads
  • Ad copy examples
  • All ad examples
  • Swipe file

LinkedIn video ad specs: questions

What size should a LinkedIn video ad be?

1920x1080 for 16:9, 720x900 for 4:5 and 720x1280 for 9:16. Minimums are 640x360, 360x360, 360x450 and 360x640.

How long can a LinkedIn video ad be?

3 seconds to 30 minutes. LinkedIn recommends 15 to 30 seconds.

What is the LinkedIn video ad file size limit?

75KB to 500MB, MP4 only, under 30 frames per second.

Can LinkedIn video ads have captions?

Yes. Upload an SRT file with the video, or burn the captions in.

Every size, from one prompt

Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.

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