HeyGen · checked Oct 15

HeyGen Ads Library

1,004 HeyGen ads across Meta, Google and LinkedIn, and what is worth copying.

1,004
Ads in public libraries
609
On Meta
321
On Google
74
On LinkedIn
136 days
Longest Meta run

Every ad HeyGen runs on Meta, Google and LinkedIn: 1,004 creatives, with the hooks, offers and landing pages behind them, and what is worth copying.

HeyGen ad creative

HeyGen Facebook and Instagram Ads

609 in the library

+594 more HeyGen ads

Hooks, landing pages and run length for each

Headlines, CTAs, landing pages and run length for every one

HeyGen LinkedIn Ads

74 in the library

Headlines, CTAs, landing pages and run length for every one

HeyGen Google Ads

321 in the library

Headlines, CTAs, landing pages and run length for every one

Sprites analysis of HeyGen's ads

Sprites analysis · updated August 29, 2026

Comments instead of clicks

Creators ask for a comment to unlock the tutorial. Much intent lands in DMs, not the lander.

One door, one ask

299 mapped Meta ads point at /att/meta. Sign Up is the only CTA recorded.

LinkedIn runs another register

Founder posts on MCP and an ebook for learning teams. Nothing resembles the Meta clone pitch.

Analyze your brand in Sprites

HeyGen advertising snapshot

As of October 15, 2026, HeyGen has 1,004 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 136 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.

Read the full read-out

Meta is video-led for HeyGen at 78% of 609 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.

5 creatives launched in the previous seven days, about 1% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.

Paid traffic is split across 20 landing paths in the sampled creatives, led by heygen.com › att › meta. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.

HeyGen partnership ads

265 ads across 38 creator and publisher pages.

  • MissTechy (@misstechy) · 27 ads, 13 running
  • Ashoksangireddyy Connected Page (@61578295857586) · 26 ads
  • Emily Higgins (@61586448025952) · 22 ads, 7 running
  • It's Better With Ai (@itsbetterwithai0) · 18 ads
  • Seb Intel (@sebintel) · 17 ads, 13 running
  • Nicky Saunders (@thisisnickys) · 15 ads, 11 running
  • Brightchuksm (@brightchuksm1) · 12 ads
  • Talks (@talksmediagroup) · 12 ads, 1 running

HeyGen by channel

Facebook ad examples
Meta609 ads
Video
78%
Static
17%
Carousel
5%

Longest-running · 136 days

Crea video realistici con voci e avatar IA. Provalo gratis.
Google321 ads
Markets
NL, US, IT, DE, FR, ES, IN, PT
Formats
140 text, 70 video, 111 image
Impression bands
<1k, 500k–600k, 7k–8k

Search headlines

  • The # 1 Al Voice Modelwww.heygen.com/
  • HeyGen - Free Al Video Generator Al avatars engineered for performance , realism , and scale . Explore HeyGen . Create Al videoswww.heygen.com/
  • HeyGen Al Video Generator - Start Creating Videos With Al Al Video Generator | # 1 on G2's 2025 Top 100 List | HeyGen Real voices . Real faces . Unreal speed . Make yours on HeyGen . Videos in Minutes . Try for free .app.heygen.com/
LinkedIn74 ads
Single Image Ad
40
Video Ad
28
Document Ad
4

LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 74 ads carry them, so how many are active cannot be said.

Disclosed targeting

location
United States, Canada and 1 others European Union
language
English

More from the index: Google ads examples · LinkedIn ad examples

HeyGen ad hooks and headlines

Turn these into your own creative
Opening lines quoted exactly as the libraries returned them, October 15, 2026. Hooks are the most transferable thing in a competitor's library.
ChannelHeadlineOpening line
GoogleThe # 1 Al Voice ModelCreate your voice from a 60 - second recording and use it in any HeyGen video , free .
GoogleHeyGen - Free Al Video Generator Al avatars engineered for performance , realism , and scale . Explore HeyGen . Create Al videosfrom your ideas using HeyGen . Lifelike Al Avatars . Most Realistic Li ...
GoogleHeyGen Al Video Generator - Start Creating Videos With Al Al Video Generator | # 1 on G2's 2025 Top 100 List | HeyGen Real voices . Real faces . Unreal speed . Make yours on HeyGen . Videos in Minutes . Try for free .Create Al Videos in Minutes Image To Video , Make ... +1

Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.

Where HeyGen sends the click

Landing-page paths

heygen.com › att › meta
355 creatives
app.heygen.com › home
110 creatives
home › real-estate
31 creatives

Calls to action

Sign Up
52 creatives

Similar advertisers

Runway adsAI · B2C · Prosumer1,014ads observed
Warp adsAI · B2B · PLG956ads observed
Attio adsSaaS · B2B · PLG935ads observed

How HeyGen advertises

Direct answers from the public Meta, Google and LinkedIn libraries checked October 15, 2026.

Does HeyGen run ads?

Yes. Sprites observed 1,004 HeyGen ads across Meta, Google, LinkedIn as of October 15, 2026.

Where does HeyGen advertise?

HeyGen was observed advertising on Meta, Google, LinkedIn. The current library includes 609 Meta ads, 321 Google ads and 74 LinkedIn ads.

How many ads does HeyGen run?

Sprites detected 1,004 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.

How much does HeyGen spend on ads?

Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.

What is HeyGen's advertising strategy?

As of October 15, 2026, HeyGen has 1,004 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 136 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.

Where can I see examples of HeyGen ads?

Browse the creative gallery above for current and historical HeyGen ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.

Data sources and limitations

Optimize Meta ads with AI

The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for HeyGen on October 15, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.

What is measured, modelled and never available
  • Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
  • Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
  • Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.

Other advertisers in the library

Every company here has its ads read from the same three public libraries as HeyGen's. Open one to compare, or analyze it against your own account.

Every advertiser in the library
Advertisers in this library by ads observed. Open one to see its creative.
AdvertiserAds observedAnalyze
Canva31,073
Rippling8,923
Legora5,683
Cursor5,666
Replit4,969
Anthropic3,578
Perplexity3,555
Decagon3,550
Framer3,500
Manus3,336
Lovable2,925
ElevenLabs2,731
Grammarly2,722
Harvey2,594
Emergent2,566
Descript2,540
Granola2,537
Sierra2,515
Base442,508
Wispr Flow2,375
Viktor2,336
Superhuman2,067
Photoroom1,928
Plaud1,855
OpenAI1,819
Gamma1,723
beehiiv1,710
Superpower1,679
Function Health1,657
Suno1,651
Bland1,372
Speak1,354
Otter1,320
AppLovin1,254
Luma1,226
Wix1,111
Runway1,014
Warp956
Attio935
Shopify906
SiteGround906
GoDaddy896
Surfshark893
Kinsta886
Bolt.new842
WP Engine837
11x833
Ro810
Opus Clip800
PostHog767
Proton755
Eight Sleep733
Whop716
Whatnot709
Motion (usemotion.com)707
Genspark695
NordVPN689
Vapi688
Bubble660
Adobe658

Every other ads library

Google ads librarySearch headlines, Display, YouTube and Shopping, by advertiser.LinkedIn ads libraryB2B creative: single image, video, carousel, document and message ads.Meta ads libraryLive Facebook and Instagram creative, ranked by what is still running.Reddit ads libraryPromoted posts as they ran, with the handle, the headline and the CTA.Pinterest ads libraryPromoted Pins at their designed ratio, with the destination each hit.Snapchat ads libraryVertical top-snap creative, playable, plus Snap’s political library.Amazon ads librarySponsored Brands creative captured live from Amazon search results.TikTok ads libraryTop-performing in-feed video, playable, with the objective behind each.Quora ads libraryPromoted Answers, image and text ads from a question-targeted feed.Microsoft ads libraryBing search text ads and Audience Network creative, by advertiser.Apple Search Ads ads libraryApp Store search ads: the icon, the assets and the app they promoted.ChatGPT ads librarySponsored cards documented inside ChatGPT, with the prompt where recorded.AppLovin ads libraryPlayable and mobile-app creative running through the AppLovin network.Perplexity adsWhy you cannot buy a Perplexity ad, and what its sponsored questions looked like.

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