Rippling · checked Oct 16

Rippling Ads

8,923 Rippling ads across Meta, Google and LinkedIn, and what is worth copying.

8,923
Ads in public libraries
621
On Meta
674
On Google
7,628
On LinkedIn
190 days
Longest Meta run

Every ad Rippling runs on Meta, Google and LinkedIn: 8,923 creatives, with the hooks, offers and landing pages behind them, and what is worth copying.

Rippling ad creative

Rippling Facebook and Instagram Ads

621 in the library

+606 more Rippling ads

Hooks, landing pages and run length for each

Headlines, CTAs, landing pages and run length for every one

Rippling LinkedIn Ads

7,628 in the library

Headlines, CTAs, landing pages and run length for every one

Rippling Google Ads

674 in the library

Headlines, CTAs, landing pages and run length for every one

Sprites analysis of Rippling's ads

Sprites analysis · updated September 4, 2026

Templates outlast everything

“Claim Your 6 Free Templates” has run 169 days. Nothing else matches it.

Root page absorbs most

284 of 469 Meta ads land on the homepage. Product pages get the rest.

Messages from twenty senders

77 LinkedIn message ads come from 20 named senders.

Analyze your brand in Sprites

Rippling advertising snapshot

As of October 16, 2026, Rippling has 8,923 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 190 days. Learn More is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.

Read the full read-out

Meta is video-led for Rippling at 58% of 621 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.

6 creatives launched in the previous seven days, about 1% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.

Paid traffic is split across 34 landing paths in the sampled creatives, led by fb.me home page. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.

On LinkedIn the account leans on Message Ads sent from a named person rather than the company page. That format puts the ad in an inbox and reads as outreach, which is a different acquisition motion from the feed advertising running on Meta.

Rippling partnership ads

6 ads across 6 creator and publisher pages.

  • Varun Rana (@varunranamedia) · 1 ad, 1 running
  • Callmebyyourcarl (@61575574982953) · 1 ad, 1 running
  • Champagnecruz (@100090261522199) · 1 ad, 1 running
  • Manager Method (@managermethod) · 1 ad, 1 running
  • Drefiggysmalls (@61577931522097) · 1 ad, 1 running
  • Corporate Bro (@Corporate.Bro) · 1 ad, 1 running

Rippling by channel

Facebook ad examples
Meta621 ads
Video
58%
Static
13%
Carousel
29%

Longest-running · 190 days

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Google674 ads
Markets
US, CA, DE, GB, AU, IN, FR, IE
Formats
432 text, 194 video, 48 image
Impression bands
50k–60k, <1k, 1k–2k

Search headlines

  • Small Business Benefits - Small Business Payroll & HR - Starting At ... Running a small business is tough . Let Rippling handle HR , IT , Finance , Compliance & more !www.rippling.com/
  • Affordable Health Benefits - Benefits For Small Businesses Small in - house team ? No problem ,www.rippling.com/peo/smb-benefits
  • Rippling Spend Consolehttps://www.rippling.com/products/finance?utm_source=youtube&utm_medium=olv&utm_program=tofu-spend&utm_product=spend&utm_campaign=US_Growth_TOFU-T2_YT_Video-Views_Video-Views_Spend-Only_NA_Deutsch_NA
LinkedIn7,628 ads
Active in the last 30 days
~31
Running at the last read
~22
Single Image Ad
538

LinkedIn publishes run dates and impressions only for ads served in the EU: about 335 of these 7,628 ads carry them, and the active counts cover those.

Disclosed targeting

location
Belgium
language
English

Message Ads sent as Alicia Haber, Amy Wade (Associate CIPD).

More from the index: Google ads examples · LinkedIn ad examples

Rippling ad hooks and headlines

Turn these into your own creative
Opening lines quoted exactly as the libraries returned them, October 16, 2026. Hooks are the most transferable thing in a competitor's library.
ChannelHeadlineOpening line
GoogleSmall Business Benefits - Small Business Payroll & HR - Starting At ... Running a small business is tough . Let Rippling handle HR , IT , Finance , Compliance & more !HR For Your Small Business HR Support For Start
GoogleAffordable Health Benefits - Benefits For Small Businesses Small in - house team ? No problem ,Rippling is your easy - to - use and affordable HR solution . Modern PEO Services For Small ...
GoogleRippling Spend ConsoleGet complete control of your AI spend with the Rippling Spend Console.

Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.

Where Rippling sends the click

Landing-page paths

fb.me home page
332 creatives
lp › ps-ai-evergreen
67 creatives
rippling.com › en-GB
28 creatives

Calls to action

Learn More
345 creatives
See Details
19 creatives
Download
18 creatives

Similar advertisers

Legora adsAI · B2B · SaaS5,683ads observed
Cursor adsAI · B2B · PLG5,666ads observed
Replit adsAI · PLG · SaaS4,969ads observed

How Rippling advertises

Direct answers from the public Meta, Google and LinkedIn libraries checked October 16, 2026.

Does Rippling run ads?

Yes. Sprites observed 8,923 Rippling ads across Meta, Google, LinkedIn as of October 16, 2026.

Where does Rippling advertise?

Rippling was observed advertising on Meta, Google, LinkedIn. The current library includes 621 Meta ads, 674 Google ads and 7,628 LinkedIn ads.

How many ads does Rippling run?

Sprites detected 8,923 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.

How much does Rippling spend on ads?

Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.

What is Rippling's advertising strategy?

As of October 16, 2026, Rippling has 8,923 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 190 days. Learn More is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.

Where can I see examples of Rippling ads?

Browse the creative gallery above for current and historical Rippling ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.

Data sources and limitations

Manage LinkedIn Ads with AI

The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Rippling on October 16, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.

What is measured, modelled and never available
  • Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
  • Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
  • Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.

Other advertisers in the library

Every company here has its ads read from the same three public libraries as Rippling's. Open one to compare, or analyze it against your own account.

Every advertiser in the library
Advertisers in this library by ads observed. Open one to see its creative.
AdvertiserAds observedAnalyze
Canva31,073
Legora5,683
Cursor5,666
Replit4,969
Anthropic3,578
Perplexity3,555
Decagon3,550
Framer3,500
Manus3,336
Lovable2,925
ElevenLabs2,731
Grammarly2,722
Harvey2,594
Emergent2,566
Descript2,540
Granola2,537
Sierra2,515
Base442,508
Wispr Flow2,375
Viktor2,336
Superhuman2,067
Photoroom1,928
Plaud1,855
OpenAI1,819
Gamma1,723
beehiiv1,710
Superpower1,679
Function Health1,657
Suno1,651
Bland1,372
Speak1,354
Otter1,320
AppLovin1,254
Luma1,226
Wix1,111
Runway1,014
HeyGen1,004
Warp956
Attio935
Shopify906
SiteGround906
GoDaddy896
Surfshark893
Kinsta886
Bolt.new842
WP Engine837
11x833
Ro810
Opus Clip800
PostHog767
Proton755
Eight Sleep733
Whop716
Whatnot709
Motion (usemotion.com)707
Genspark695
NordVPN689
Vapi688
Bubble660
Adobe658

Every other ads library

Google ads librarySearch headlines, Display, YouTube and Shopping, by advertiser.LinkedIn ads libraryB2B creative: single image, video, carousel, document and message ads.Meta ads libraryLive Facebook and Instagram creative, ranked by what is still running.Reddit ads libraryPromoted posts as they ran, with the handle, the headline and the CTA.Pinterest ads libraryPromoted Pins at their designed ratio, with the destination each hit.Snapchat ads libraryVertical top-snap creative, playable, plus Snap’s political library.Amazon ads librarySponsored Brands creative captured live from Amazon search results.TikTok ads libraryTop-performing in-feed video, playable, with the objective behind each.Quora ads libraryPromoted Answers, image and text ads from a question-targeted feed.Microsoft ads libraryBing search text ads and Audience Network creative, by advertiser.Apple Search Ads ads libraryApp Store search ads: the icon, the assets and the app they promoted.ChatGPT ads librarySponsored cards documented inside ChatGPT, with the prompt where recorded.AppLovin ads libraryPlayable and mobile-app creative running through the AppLovin network.Perplexity adsWhy you cannot buy a Perplexity ad, and what its sponsored questions looked like.

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