Competitive ad intelligence
HeyGen Ads Library
Business · AI · B2C · SaaS · 21k Facebook followers
Public ad libraries checked Sep 17
HeyGen ad creative
HeyGen Facebook and Instagram Ads
512 in the libraryHeadlines, CTAs, landing pages and run length for every one
HeyGen LinkedIn Ads
74 in the libraryHeadlines, CTAs, landing pages and run length for every one
HeyGen Google Ads
292 in the libraryHeadlines, CTAs, landing pages and run length for every one
Sprites analysis of HeyGen's ads
Sprites analysis · updated August 29, 2026
Creators ask for a comment to unlock the tutorial. Much intent lands in DMs, not the lander.
299 mapped Meta ads point at /att/meta. Sign Up is the only CTA recorded.
Founder posts on MCP and an ebook for learning teams. Nothing resembles the Meta clone pitch.
HeyGen advertising snapshot
As of September 17, 2026, HeyGen has 878 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 111 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is video-led for HeyGen at 78% of 512 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
34 creatives launched in the previous seven days, about 7% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 15 landing paths in the sampled creatives, led by heygen.com › att › meta. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
HeyGen partnership ads
213 ads across 32 creator and publisher pages.
- Ashoksangireddyy Connected Page (@61578295857586) · 26 ads
- MissTechy (@misstechy) · 20 ads, 8 running
- It's Better With Ai (@itsbetterwithai0) · 18 ads
- Emily Higgins (@61586448025952) · 17 ads, 2 running
- Brightchuksm (@brightchuksm1) · 12 ads
- Talks (@talksmediagroup) · 12 ads, 1 running
- Seb Intel (@sebintel) · 11 ads, 10 running
- Nicky Saunders (@thisisnickys) · 9 ads, 6 running
HeyGen by channel
- Video
- 78%
- Static
- 18%
- Carousel
- 5%
Longest-running · 111 days
Crea video realistici con voci e avatar IA. Provalo gratis.
- Markets
- NL, US, IT, ES, DE, FR, IN, PT
- Formats
- 130 text, 97 image, 65 video
- Impression bands
- 450k–500k, <1k, <1k
Search headlines
- Free Al Video Generator - Create Al Videos 10x Faster Turn your expertise into video . No camera or studio required . Make yours today on HeyGen .app.heygen.com/
- IA : Generador de Videos Gratis - Creawww.heygen.com/
- HeyGen - Free Al Video Generator -www.heygen.com/
- Single Image Ad
- 40
- Video Ad
- 28
- Document Ad
- 4
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 74 ads carry them, so how many are active cannot be said.
Disclosed targeting
- location
- United States, Canada and 1 others European Union
- language
- English
More from the index: Google ads examples · LinkedIn ad examples
HeyGen ad hooks and headlines
| Channel | Headline | Opening line |
|---|---|---|
| Free Al Video Generator - Create Al Videos 10x Faster Turn your expertise into video . No camera or studio required . Make yours today on HeyGen . | Text to Video Get Started For Free Image to | |
| IA : Generador de Videos Gratis - Crea | Videos con IA en Minutos Generador de Video con IA N.º 1 en la Lista de los 100 Mejores de G2 de 2025 : HeyGen . | |
| HeyGen - Free Al Video Generator - | Official Site Global reach starts here . Make your first Al video today . Create smarter . Speak any language . Try HeyG | |
Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.
Where HeyGen sends the click
Similar advertisers
How HeyGen advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked September 17, 2026.
Does HeyGen run ads?
Yes. Sprites observed 878 HeyGen ads across Meta, Google, LinkedIn as of September 17, 2026.
Where does HeyGen advertise?
HeyGen was observed advertising on Meta, Google, LinkedIn. The current library includes 512 Meta ads, 292 Google ads and 74 LinkedIn ads.
How many ads does HeyGen run?
Sprites detected 878 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does HeyGen spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.
What is HeyGen's advertising strategy?
As of September 17, 2026, HeyGen has 878 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 111 days. Sign Up is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of HeyGen ads?
Browse the creative gallery above for current and historical HeyGen ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for HeyGen on September 17, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
Other advertisers in the library
Every company here has its ads read from the same three public libraries as HeyGen's. Open one to compare, or analyze it against your own account.
| Advertiser | Ads observed | Analyze |
|---|---|---|
 Canva | 30,937 | |
 ElevenLabs | 15,866 | |
 Rippling | 8,747 | |
 Cursor | 5,659 | |
 Legora | 5,362 | |
 Replit | 4,726 | |
 Decagon | 3,386 | |
 Framer | 3,263 | |
 Manus | 3,089 | |
 Descript | 2,523 | |
 Sierra | 2,508 | |
 Grammarly | 2,416 | |
 Lovable | 2,338 | |
 Harvey | 2,233 | |
 Base44 | 2,208 | |
 Perplexity | 2,203 | |
 Emergent | 2,132 | |
 Superhuman | 1,898 | |
 Photoroom | 1,702 | |
 beehiiv | 1,626 | |
 Plaud | 1,620 | |
 Function Health | 1,587 | |
 Gamma | 1,547 | |
 OpenAI | 1,491 | |
 Suno | 1,403 | |
 Granola | 1,342 | |
 Superpower | 1,317 | |
 Speak | 1,236 | |
 Luma | 1,213 | |
 Viktor | 1,180 | |
 Otter | 1,179 | |
 Runway | 1,137 | |
 Anthropic | 1,049 | |
 Bland | 1,004 | |
 Wispr Flow | 978 | |
 AppLovin | 966 | |
 Warp | 955 | |
 Shopify | 906 | |
 Attio | 903 | |
 GoDaddy | 896 | |
 Surfshark | 893 | |
 Ro | 810 | |
 Wix | 805 | |
 Bolt.new | 783 | |
 11x | 765 | |
 Proton | 755 | |
 Opus Clip | 744 | |
 Motion (usemotion.com) | 712 | |
 PostHog | 712 | |
 Substack | 698 | |
 Eight Sleep | 694 | |
 NordVPN | 689 | |
 Clay | 688 | |
 Whop | 676 | |
 Whatnot | 660 | |
 Adobe | 658 | |
 Hostinger | 655 | |
 Vapi | 653 | |
 Noom | 634 | |
 Genspark | 620 |
Every other ads library
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