Competitive ad intelligence
Substack Ads
Media/news company · B2C · SaaS · Mobile · 23k Facebook followers
Spend intelligence
How hard are they pushing?
What Substack is putting behind 3 live channels, each month.
Public ad libraries checked Sep 5
Ads strategy
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Substack ad creative
Substack Facebook and Instagram Ads
89 in the library · 20 shownSubstack Google Ads
559 in the library · 3 shownSprites analysis of Substack's ads
Sprites analysis · updated August 29, 2026
All 61 Meta destinations resolve to an app store. No web signup exists.
Copy attacks the feed, not the newsletter: "Your prescription for brainrot."
Search headlines advertise individual publications, not the platform. The channels share no message.
Substack advertising snapshot
As of September 5, 2026, Substack has 649 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is carousel-led for Substack at 62% of 89 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
19 creatives launched in the previous seven days, about 21% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 4 landing paths in the sampled creatives, led by /store/apps/details. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
Substack by channel
- Video
- 20%
- Static
- 18%
- Carousel
- 62%
- Launched in 7 days
- 19
Longest-running · 24 days
Get unfiltered insights on today's most important issues from the world’s sharpest minds.
- Markets
- IE, GB, US, IN, ID, PK, BD, FR
- Formats
- 382 image, 115 video, 62 text
- Impression bands
- 9k–10k, 80k–90k, 10k–15k
Search headlines
- Certification Study Lab Al - powered prep for PHR , SPHR , SHRM - CP and SHRM- Sandra M. Reed AI HR CERTIFICATIONSANDRAREED.CO
- Pass The PHR , SPHR , SHRM Exam Al - powered prep for PHR , SPHR , SHRM - CP and SHRM- Sindra M. ReedSANDRAREED.CO
- Info For First - Time Buyers - Housingwww.substack.com/
- Follow Company Ad
- 1
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 1 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
Substack ad hooks and headlines
| Channel | Headline | Opening line |
|---|---|---|
| Certification Study Lab Al - powered prep for PHR , SPHR , SHRM - CP and SHRM- Sandra M. Reed AI HR CERTIFICATION | STUDY LAB MONDAY MOTIVATION New week . New focus . Stronger you . Greater impact . LEAD INSPIRE | |
| Pass The PHR , SPHR , SHRM Exam Al - powered prep for PHR , SPHR , SHRM - CP and SHRM- Sindra M. Reed | AI HR CERTIFICATION STUDY LAB FREE AI PROMPT OF THE WEEK Transform Al into your personal HR certification coach . COPY P | |
| Info For First - Time Buyers - Housing | Market Trends Independent commentary on housing policy and property rights . | |
| Meta | Silence the noise. | The internet got loud. Substack is where you go for something quieter: thoughtful writing, ideas worth sitting with, and |
| Meta | Break the loop. | Tired of seeing the same 5 accounts? Break the loop. Discover writers and ideas worth making time for on Substack. |
| Meta | Silence the noise. | The internet got loud. Substack is where you go for something quieter: thoughtful writing, ideas worth sitting with, and |
| Meta | Break the loop. | Tired of seeing the same 5 accounts? Break the loop. Discover writers and ideas worth making time for on Substack. |
| Meta | Find Writers Worth Following | Your feed gets noisy fast. Substack helps you fill it with writers you actually want to hear from. |
Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.
Where Substack sends the click
Similar advertisers
How Substack advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked September 5, 2026.
Does Substack run ads?
Yes. Sprites observed 649 Substack ads across Meta, Google, LinkedIn as of September 5, 2026.
Where does Substack advertise?
Substack was observed advertising on Meta, Google, LinkedIn. The current library includes 89 Meta ads, 559 Google ads and 1 LinkedIn ads.
How many ads does Substack run?
Sprites detected 649 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does Substack spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; reveal it in the spend intelligence card above.
What is Substack's advertising strategy?
As of September 5, 2026, Substack has 649 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of Substack ads?
Browse the creative gallery above for current and historical Substack ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Substack on September 5, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
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