Competitive ad intelligence
Substack Ads
Media/news company · B2C · SaaS · Mobile · 22k Facebook followers
Spend intelligence
How hard are they pushing?
What Substack is putting behind 3 live channels, each month.
Public ad libraries checked Aug 27
Ads strategy
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Substack ad creative
Substack Facebook and Instagram Ads
61 in the library · 20 shownSubstack Google Ads
539 in the library · 3 shownSprites analysis of Substack's ads
Sprites analysis · updated August 29, 2026
All 61 Meta destinations resolve to an app store. No web signup exists.
Copy attacks the feed, not the newsletter: "Your prescription for brainrot."
Search headlines advertise individual publications, not the platform. The channels share no message.
Substack advertising snapshot
As of August 27, 2026, Substack has 601 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is carousel-led for Substack at 67% of 61 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
5 creatives launched in the previous seven days, about 8% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 4 landing paths in the sampled creatives, led by /app/id1581650857. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
Substack by channel
Facebook ad examples- Video
- 13%
- Static
- 20%
- Carousel
- 67%
- Launched in 7 days
- 5
Longest-running · 24 days
Get unfiltered insights on today's most important issues from the world’s sharpest minds.
- Markets
- IE, GB, US, IN, ID, BD, PK, ES
- Formats
- 362 image, 114 video, 63 text
- Impression bands
- 700k–800k, 10k–15k, 20k–25k
Search headlines
- Join the AI Creative Movement
- Read The Creative Possible by Gabe Michael
- Learn AI Creative Production
- Follow Company Ad
- 1
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 1 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
Substack ad hooks and headlines
Turn these into your own creative| Channel | Headline | Opening line |
|---|---|---|
| Join the AI Creative Movement | Learn about AI tools, creative workflows, and storytelling strategies | |
| Read The Creative Possible by Gabe Michael | Learn about AI tools, creative workflows, and storytelling strategies | |
| Learn AI Creative Production | Learn about AI tools, creative workflows, and storytelling strategies | |
| Meta | Your curated corner. | Whatever you're into, there's a writer for that. Curate a feed that's made for you. |
| Meta | Your prescription for brainrot. | Everyone's got a case of brainrot. Dr. Randa is out here prescribing the cure: real writers, on Substack. |
| Meta | Your prescription for brainrot. | Everyone's got a case of brainrot. Dr. Randa is out here prescribing the cure: real writers, on Substack. |
| Meta | Writing worth reading. | If you're tired of doomscrolling, don't give up on social media. Find a better corner of it. |
| Meta | Read by people who show up to disagree well. | Substack is full of people who'd rather think something through than dunk on it. Read writers who make you smarter, not |
Where Substack sends the click
Similar advertisers
How Substack advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked August 27, 2026.
Does Substack run ads?
Yes. Sprites observed 601 Substack ads across Meta, Google, LinkedIn as of August 27, 2026.
Where does Substack advertise?
Substack was observed advertising on Meta, Google, LinkedIn. The current library includes 61 Meta ads, 539 Google ads and 1 LinkedIn ads.
How many ads does Substack run?
Sprites detected 601 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does Substack spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; reveal it in the spend intelligence card above.
What is Substack's advertising strategy?
As of August 27, 2026, Substack has 601 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of Substack ads?
Browse the creative gallery above for current and historical Substack ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
Manage Google Ads with AIThe Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Substack on August 27, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
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