Substack · checked Sep 18Substack ad creative
Substack Facebook and Instagram Ads
89 in the libraryNothing live right now — every Meta creative Sprites read had stopped delivering at the last check, the most recent 13d before it.
+74 more Substack ads
Hooks, landing pages and run length for each
Headlines, CTAs, landing pages and run length for every one
Substack Google Ads
608 in the libraryHeadlines, CTAs, landing pages and run length for every one
Sprites analysis of Substack's ads
Sprites analysis · updated August 29, 2026
All 61 Meta destinations resolve to an app store. No web signup exists.
Copy attacks the feed, not the newsletter: "Your prescription for brainrot."
Search headlines advertise individual publications, not the platform. The channels share no message.
Substack advertising snapshot
As of September 18, 2026, Substack has 698 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is carousel-led for Substack at 62% of 89 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
Nothing new launched in the seven days before the scan. A library this size with zero new entries is a maintained account rather than an expanding one. The creative that is live has already been chosen, and the testing that produced it happened earlier.
Paid traffic is split across 4 landing paths in the sampled creatives, led by play.google.com › store › apps › details. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
Substack by channel
- Video
- 20%
- Static
- 18%
- Carousel
- 62%
Longest-running · 24 days
Get unfiltered insights on today's most important issues from the world’s sharpest minds.
- Markets
- IE, US, GB, IN, ID, BD, PK, ES
- Formats
- 137 video, 406 image, 65 text
- Impression bands
- 10k–15k, 3k–4k, 700k–800k
Search headlines
- Read The Block Party - Subscribe on Substackwww.substack.com/
- Read The Block Party - Subscribe on Substackwww.substack.com/
- Read The Block Party - Housing News & Analysiswww.substack.com/
- Follow Company Ad
- 1
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 1 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
Substack ad hooks and headlines
| Channel | Headline | Opening line |
|---|---|---|
| Read The Block Party - Subscribe on Substack | Independent commentary on housing policy and property rights . | |
| Read The Block Party - Subscribe on Substack | Join readers following the latest housing and economic trends . | |
| Read The Block Party - Housing News & Analysis | Independent commentary on housing policy and property rights . | |
Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.
Where Substack sends the click
Similar advertisers
How Substack advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked September 18, 2026.
Does Substack run ads?
Yes. Sprites observed 698 Substack ads across Meta, Google, LinkedIn as of September 18, 2026.
Where does Substack advertise?
Substack was observed advertising on Meta, Google, LinkedIn. The current library includes 89 Meta ads, 608 Google ads and 1 LinkedIn ads.
How many ads does Substack run?
Sprites detected 698 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does Substack spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.
What is Substack's advertising strategy?
As of September 18, 2026, Substack has 698 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 24 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of Substack ads?
Browse the creative gallery above for current and historical Substack ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Substack on September 18, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
Other advertisers in the library
Every company here has its ads read from the same three public libraries as Substack's. Open one to compare, or analyze it against your own account.
| Advertiser | Ads observed | Analyze |
|---|---|---|
 Canva | 30,937 | |
 ElevenLabs | 15,866 | |
 Rippling | 8,747 | |
 Cursor | 5,659 | |
 Legora | 5,362 | |
 Replit | 4,726 | |
 Decagon | 3,386 | |
 Framer | 3,263 | |
 Manus | 3,089 | |
 Descript | 2,523 | |
 Sierra | 2,508 | |
 Grammarly | 2,416 | |
 Lovable | 2,338 | |
 Harvey | 2,233 | |
 Base44 | 2,208 | |
 Perplexity | 2,203 | |
 Emergent | 2,132 | |
 Superhuman | 1,898 | |
 Photoroom | 1,702 | |
 beehiiv | 1,626 | |
 Plaud | 1,620 | |
 Function Health | 1,587 | |
 Gamma | 1,547 | |
 OpenAI | 1,491 | |
 Suno | 1,403 | |
 Granola | 1,342 | |
 Superpower | 1,317 | |
 Speak | 1,236 | |
 Luma | 1,213 | |
 Viktor | 1,180 | |
 Otter | 1,179 | |
 Runway | 1,137 | |
 Anthropic | 1,049 | |
 Bland | 1,004 | |
 Wispr Flow | 978 | |
 AppLovin | 966 | |
 Warp | 955 | |
 Shopify | 906 | |
 SiteGround | 906 | |
 Attio | 903 | |
 GoDaddy | 896 | |
 Surfshark | 893 | |
 Kinsta | 886 | |
 HeyGen | 878 | |
 WP Engine | 837 | |
 Ro | 810 | |
 Wix | 805 | |
 Bolt.new | 783 | |
 11x | 765 | |
 Proton | 755 | |
 Opus Clip | 744 | |
 Motion (usemotion.com) | 712 | |
 PostHog | 712 | |
 Eight Sleep | 694 | |
 NordVPN | 689 | |
 Clay | 688 | |
 Whop | 676 | |
 Bubble | 660 | |
 Whatnot | 660 | |
 Adobe | 658 |
Every other ads library
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